Sustainable Brands 2011 Presents 'Play On'

More than 800 Set to Gather in Monterey (CA) June 7-10, 2011 for World-Renowned Sustainable Innovation Dialogue to Re-think, Re-engage and Be Refreshed

Mar 15, 2011, 13:12 ET from Sustainable Life Media

SAN FRANCISCO, March 15, 2011 /PRNewswire/ -- Sustainable Life Media today announced a deeper look at the unfolding "Play On" conference program for Sustainable Brands 2011 (SB'11).  The June 7-10 conference will offer plenary sessions, breakout discussion groups, member salons, workshops and a multitude of networking opportunities designed to give attendees an experiential look at how smart strategy, creativity, game thinking and play can help speed the shift to profitable sustainability by improving innovation, facilitating collaboration and supporting engagement and behavior change among key brand stakeholders.

Among other things, this year's conference will include a look at the tectonic shift taking place in the definition and measure of value at the consumer, organizational and economic levels, as well as the tension between localization and globalization of sustainability as a core business strategy.  Gaming and play as a communications and motivation system will also be explored throughout the conference.  Confirmed speakers include Jeffrey Hollender, Chris Laszlo, Michael Dupee and Chip Conley, with new insights and case studies presented from GE, Unilever, Nestle Purina, Owens Corning, Specialized Bikes, Gap Adventure Travel, Panera Bread, Travelocity and many others.

"As we enter the second decade of the 21st Century, the pace of change in business-as-usual continues to grow," said KoAnn Vikoren Skrzyniarz.  "Business leaders continue to innovate more efficient and, ultimately, more effective ways of delivering on performance goals.  But what we know is that hard work driven by defensiveness, guilt or fear is more likely to lead to less-than-compelling results and burnout than to breakthrough success.  The good news is that those who bring to a challenge a light heart and a playful spirit find more energy for the long haul, better teamwork, more creative ideas and more applause from customers along the way.  At SB'11, we're offering a fresh look at some of the new possibilities for creating a future we can all be excited about. "

The Sustainable Brands conference uniquely brings together business and brand strategists, designers, sustainability executives and the ecosystem of organizations that support them for three days of extraordinary conversation, inspiration and insights to map new strategies and tactics for driving profitable innovation for sustainability in brands.  3M, Green Mountain Coffee, Ford, Johnson & Johnson, UPS, Coca-Cola, Target, Ford, Nestle, SC Johnson, Unilever, Hewlett Packard, REI, Recyclebank and many others have already registered to attend Sustainable Brands again this year.  Confirmed lead sponsors of SB'11 include BBMG, Citizen Group, Cohn & Wolfe, CSRwire, Domtar, EcoBonus, Hewlett Packard, PR Newswire, Saatchi & Saatchi S., SAP, Shelton Group and others.

About Sustainable Brands Conference

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2011 will convene over 800 brand leaders; top executives from the global brands leading sustainable innovation today; all types of designers participating in this global shift; and an unprecedented list of others to carry forward the conversation about sustainability as a driver of business growth and brand benefit.   Registration is now open and early registration discounts end March 31.  To register, visit: http://www.sustainablebrands11.com/register

About Sustainable Life Media

Sustainable Life Media's mission is "To Replenish The World Through Better Brands."  The company is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including memberships, online learning programs, community and the flagship Sustainable Brands conference.  SLM delivers top news stories related to the who, what and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers who can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters for free, please visit http://www.sustainablelifemedia.com/newsletters.

Contact:

Sasha Fedulow

Cohn & Wolfe

Office:  415.365.8552

sasha.fedulow@cohnwolfe.com



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