Sustainable Packaging Insights and Case Studies - Online Training

BURLINGAME, Calif., April 23 /PRNewswire/ -- Consumer products manufacturers take note: Packaging sustainability saves money and is better for the environment, through material reduction among other design strategies. Retail packaging expert JoAnn Hines of http://PackagingDiva.com, recently gave her 90min in-depth presentation on what designers, brand managers, and consumer product professionals need to know about sustainable packaging. See a 10min preview video at: http://vimeo.com/11133911

After discussing 8 commonly accepted definitions by the Sustainable Packaging Coalition, JoAnn proclaimed the truth that there is no universal solution or concrete concept thereof. She identified 7 players and influencers, their varying perceptions of sustainable packaging, and further spoke on the following subjects:

1. No single Right solutions exist; problems can be resolved in multiple ways.
2. The types of packaging, consumer frustrations, and the inside scoop on biodegradable and compostable.
3. The Five Big Factors that hinder increasing adoption and standards/definitions consensus.
4. Consumer vs. Manufacturer perceptions
5. Lesson #5, Six tactics, Six big truths, and Five sensible design strategies

Her full 90min presentation including 30min of questions and answers, video, and slides PDF are available on-demand to participants of the Boot Camp Series, Season 2, an 8 session online course in sustainable business & design. Running thru May 21st, the course is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world's top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global and bonfire brands, including Coke, Wal-Mart, UPS, HP, Unilever and Kraft, among many others.

About JoAnn Hines

Mrs. Hines is a packaging consultant with more than 30 years global packaging experience and expertise. She has a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to buy, or NOT. She's traveled the world speaking on packaging trends and technologies at the major packaging trade shows and works as an independent consultant. She spends her business day researching packaging trends and technologies for clients and in doing so keep them abreast of trends and innovations that impact their businesses.

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about

SOURCE Sustainable Life Media