SVEDKA Vodka Expands Innovative, Award-Winning Portfolio With Release Of Two New Flavors

NEW YORK, Jan. 14, 2014 /PRNewswire/ -- Today, SVEDKA Vodka announces its two latest flavors, giving consumers the opportunity to indulge their senses with an aromatic and distinctive spin on traditional flavors with the debut of SVEDKA Mango Pineapple and SVEDKA Strawberry Lemonade. Adding to the number-two imported vodka's* superior range of offerings, SVEDKA Strawberry Lemonade is a bright blend of lemonade with sweet wild strawberry flavors; while SVEDKA Mango Pineapple is a tropical blend of ripe Filipino mangoes and juicy pineapple flavors. Both new products will be available nationwide beginning February, 2014 (varies by market) in 50ML (MSRP $1.99), 375ML (MSRP $6.99), 750ML (MSRP $12.99), 1L (MSRP $16.99) and 1.75L (MSRP $21.99).

"We always strive to hit the perfect balance between unique, and familiar, so our flavors appeal to the wide range of consumers that SVEDKA Vodka attracts," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "We're thrilled to introduce our two newest flavors, SVEDKA Mango Pineapple and SVEDKA Strawberry Lemonade as we believe the pair will continue to raise the bar on palate-pleasing innovation."

SVEDKA Strawberry Lemonade is a contemporary twist on the wistful, classic lemonade drink. Infused with aromatic, ripe berries, the blend boasts notes of juicy lemon pulp with a crisp, refreshing finish.  

SVEDKA Mango Pineapple retains a tropical island aroma, as the infused vodka is mingled with warm, tangy notes that produce a bold entry of juicy, sweet pineapple and succulent mangoes trailed by layers of a sweet tropical fruit bouquet.

SVEDKA Strawberry Lemonade and SVEDKA Mango Pineapple are the latest flavors to be introduced stateside by the Swedish-imported vodka brand, which also boasts a range of flavors including, SVEDKA Colada, SVEDKA Strawberry Colada, SVEDKA Orange Cream Pop and SVEDKA's core flavors – Cherry, Citron, Clementine, Raspberry and Vanilla.

ABOUT SVEDKA
SVEDKA Vodka is the fastest growing top-10 spirits brand and second largest imported vodka brand in the United States (Impact, 2012)*. SVEDKA has won numerous category awards and accolades, including Impact's "Blue Chip" Brand Award (2012), the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012.  Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011) as well as a 93 rating from Wine Enthusiast (2004).  Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in Mango Pineapple, Strawberry Lemonade, Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine Raspberry, Cherry, and Vanilla, each 35% alcohol by volume (70 proof). Constellation Brands, SVEDKA's parent company, is the number-one multi-category supplier for beer, wine and spirits in the United States. For further information, please visit www.SVEDKA.com, follow us on Facebook, Twitter and Instagram @SVEDKA Vodka and on Youtube @SVEDKAofficial.

SOURCE SVEDKA Vodka