Sweet Loren's Launches the First of Its Kind: Gluten Free Place & Bake Chocolate Chunk Cookie Dough

NEW YORK, June 20, 2017 /PRNewswire/ -- Sweet Loren's has launched a Gluten Free Place & Bake Chocolate Chunk Cookie Dough. Deliciously crafted, this certified gluten free line extension is also vegan, nut-free, non GMO, 100% whole grain, and kosher pareve. Conveniently packaged for portion control, consumers can choose how many cookies they want to bake at one time, even in a toaster oven.  Delivering the homemade taste they crave — with no fuss, mess, or clean-up. This line extension was inspired by countless fan requests for a gluten free, vegan and nut free Sweet Loren's option. It will be the female-led startup's fourth SKU, joining its original Chocolate Chunk, Oatmeal Cranberry and Peanut Butter Chocolate flavors.

Sweet Loren's is an award-winning, better-tasting and better-for-you cookie dough brand made from top-secret recipes that are 100 percent whole grain and non-dairy. Sweet Loren's is known for its homemade, decadent taste and look; short, clean ingredient list; and smart, convenient packaging. Sweet Loren's is on a mission to change the way America bakes for the millennial generation and beyond, challenging longtime, big food category leaders.

Founder and CEO Loren Brill said, "We are very proud to launch a cookie dough that's just as delicious as it is gluten free! I spent hours upon hours in the kitchen working on recipes to make homemade-tasting chocolate chunk cookies available to all. Our new line helps us further our mission to broaden accessibility to tasty, health conscious sweets and snacks. We are excited to disrupt the dough category by offering better-for-you and better-tasting products today's shopper is starving for. We want people to feel not just good, but great, after enjoying our products."

Loren founded Sweet Loren's in 2011. After beating cancer at a young age, she became very conscious of what she put in her body, eliminating hydrogenated oils, high fructose corn syrup, artificial flavors, refined white flours, and anything she couldn't pronounce from her diet. Left with an unsatisfied sweet tooth, she began creating recipes for family and friends, focusing on whole food ingredients, whole grains, and the best quality chocolate to make cookies that were insanely delicious. Out of this, Sweet Loren's was born.

Sweet Loren's Gluten Free Chocolate Chunk launched at all Publix stores the first week of May 2017, soon to be available at Wegmans, Kroger, The Fresh Market and Earth Fare as well as other retailers. Sweet Loren's current items: Chocolate Chunk, Peanut Butter Chocolate and Oatmeal Cranberry can be found in the refrigerated dairy aisle at retailers across the United States.

For more information, and to download your $1 off coupon for any Sweet Loren's cookie dough flavor, please check our website www.sweetlorens.com.

Follow us on social media @sweetlorens.

Media Contact:  Lindsey Tauer  | (646) 257-570 | [email protected]

SOURCE Sweet Loren's