MISSION, Kan., Sept. 2, 2025 /PRNewswire/ -- (Family Features) Whether it's a midday pick-me-up, a lunchbox treat or a satisfying sweet at the end of a long day, the right snack can provide an indulgent moment of joy. Rewarding yourself with a sweet treat can evoke instant nostalgia and transport you back to simpler times when snack time was the highlight of the day.
Designed to "Treat Your Wonder," the bakers of Wonder bread, known for its soft, fluffy texture and beloved status in American kitchens, are making a sweet splash in the snack world, introducing a variety of sweet snacks that provide a nostalgic yet modern take on convenience and indulgence.
"Wonder has always been synonymous with delight, and this launch is a natural evolution for a brand that has been bringing families together for over 100 years," said Ashley Hornsby, Wonder Treats' director of brand management. "We're not just introducing new snacks; we're reimagining what it means to enjoy a sweet treat by blending the nostalgia of our heritage with a modern, indulgent twist."
Packed with flavor in every bite, the line features a variety of crowd-pleasing favorites – from mini donuts and cupcakes to cinnamon twists and more – each offering a signature taste of the past with a fun, fresh, contemporary look and feel.
Consider these delicious treat ideas to reward yourself at snack time and find the full lineup at wonderbread.com/treats or grocery stores nationwide.
Light, Powdered Treats
Evoking the sweet simplicity of the past with every bite, Powdered Mini Donuts let you savor the classic flavor of a sweet indulgence. Available in bags and six-count packages, these delicious treats capture the essence of a traditional donut in a convenient bite-sized form with a powdered topping.
Decadent, Soft Indulgences
Reminiscent of childhood treats, Creme Filled Chocolate Cupcakes bring excitement with a rich, delicious chocolate taste and soft texture that can make any occasion a sweet moment. Available in two- and eight-count packages, they feature moist chocolate cake and a creme filling topped with a layer of smooth icing and sprinkles reminiscent of the iconic Wonder balloons.
A Sweet, Comforting Classic
Perfect for those moments of indulgence, Glazed Honey Buns provide just the right balance of sweet glaze with a soft, tender texture in every bite, making it a staple for breakfast, dessert or a midday treat. The satisfying classic treats are available individually or in six-count packages.
Michael French
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