S'well Bottle Creates Limited Edition Active Line to Motivate in New Year

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Jan 21, 2014, 08:05 ET

NEW YORK, Jan. 21, 2014 /PRNewswire/ -- S'well Bottle is the premier reusable bottle company that not only helps save the environment and gives back, but is thoughtfully designed to drink in style. The company created a limited edition bottle series available exclusively at www.swellbottle.com, and Nordstrom. These brand-new water bottles are engraved and printed with affirmations for the active user, designed to promote healthy living, and help bring in the year 2014 with confidence.

For three years, S'well has provided the foremost hydration solution for their market and will now introduce the extra kick to help keep New Year's resolutions alive. The S'well brand will spark an active trend by asking its consumers to stay in shape by drinking water instead of sugary drinks. The stylish bottles have motivational sayings such as: "Sweat It Out" in Ocean Blue, "Fill. Drink. Repeat." in Citrine Orange, and "Go With The Flow" in Flamingo Pink.

S'well prides itself on its base of informed and health-conscious customers. In 2014, the company expects this demographic to increase with the rapid expansion of the S'well product line. S'well also inspires fans to stay healthy and hydrated through social media marketing efforts on Facebook, Twitter, and Instagram. The limited edition bottles will only be available at www.swellbottle.com and both online or in-store at Nordstrom. The growing ranks of S'well fans can stay informed by subscribing to the S'well Newsletter, or following S'well on Facebook, Instagram, Twitter, and blog.

ABOUT S'WELL

Sarah Kauss founded S'well, a New York City based company, in 2010, with a mission to rid the world of plastic bottles. When designing the S'well bottle, Sarah aimed to create a beautifully crafted fashionable bottle composed of non-leaching and non-toxic 18/8 stainless steel which keeps drinks cold for 24 hours and hot for 12 hours, while giving back to those in need. S'well is a charitable community member and proud partner of charitable organizations such as WaterAid, American Forests, and Drink Up. S'well bottles are available for purchase at www.swellbottle.com and over 1,000 retailers in the US, Canada, Europe, Australia, New Zealand, South America, the Middle East, and throughout Asia. Prominent retail partners include: J.Crew, GAP FIT, Holt Renfrew, Nordstrom, Neiman Marcus, Fred Segal, Flight 001, and ABC Carpet & Home.