Swimply® Predicts Two Million People Will Dive Into Strangers' Pools This Summer

Ahead Of What Is Projected To Be The Hottest Summer On Record, The Popular Pool Sharing App's Host Community Surges As Summer Swim Season Kicks Off And Millions Seek Accessible, Private Pool Experiences.

VENICE, Calif., May 15, 2025 /PRNewswire/ -- Swimply, the pioneering sharing platform connecting pool owners with swimmers seeking private, real-life local experiences, kicks off its biggest swim season yet with a projected 2 million people expected to make waves on the platform this summer - 100,000 of which will be families. As forecasts predict the summer of 2025 to be the hottest on record, millions across the US, Canada, and Australia will undoubtedly seek refreshing relief — and Swimply's expansive network of private pools offers the perfect local escape to beat the heat and connect with loved ones, while giving local pool owners an opportunity to generate passive income.

As a first-of-its-kind marketplace for private pool rentals, Swimply allows pool owners to rent their backyard oases by the hour, giving swimmers access to private, clean, and uncrowded swimming spaces without the commitment of ownership. Helping users escape locally, Swimply transforms how families and friends enjoy summer leisure time, creating real-life experiences giving them a luxurious-yet-accessible way to disconnect from screens and reconnect with loved ones. In addition to pools, the platform facilitates a variety of amenities, including tennis and pickleball courts, and activities such as weddings, bachelor parties, swimming lessons, therapeutic aquatic exercises and more.

"Swimming in a private pool is no longer an exclusive privilege – it's an accessible joy for everyone."

said Founder and CEO Bunim Laskin, who recently returned to his role as CEO of the company after a brief hiatus. "By democratizing access to private pools, we're creating a world where anyone can enjoy luxury amenities on their own terms, regardless of economic status."

In a remarkable testament to the platform's explosive growth, Swimply's host community has more than doubled from 7,000 in 2024 to 15,000 verified pool owners in 2025. An incredible opportunity for pool owners, Swimply has significantly contributed to the thriving "sharing economy", demonstrating the ability for hosts to offset their pool expenses and turn them into passive income-generating assets. Two-thirds of hosts are women, many of whom are stay-at-home parents or empty nesters who are reinvesting approximately 60% of their Swimply earnings back into their homes and families.

"The doubling of our host community underscores both the incredible demand for these experiences and the financial opportunity Swimply provides to pool owners across the country," continued Laskin. "With the summer swim season now in full swing, we're seeing unprecedented excitement from both hosts and swimmers."

Swimply was founded in 2019 in Lakewood, NJ by Laskin, the eldest of 12 siblings. Seeking to give his younger siblings access to a summer pool, he offered to cover maintenance costs to a neighbor in exchange for access to their underutilized pool. Inspired by this success, Laskin saw an opportunity and began knocking on more neighbors' doors, gradually building a small network of pools throughout his community. Now six years later, the network has rapidly expanded from 4 pools in New Jersey to more than 15,000 in 150 markets all over the US, Canada and Australia.

Swimply's success reflects broader shifts in consumer behavior towards spending more on experiences, with a dramatic increase in impulsivity and localization, with half of all Swimply's summer bookings happening same-day as families seek spontaneous escapes from heat waves and busy schedules. In urban areas, where access to overcrowded public pools is limited, the platform is especially valuable with Swimply users in New York traveling under 9 miles, and in Los Angeles just 1.5 miles, to find their perfect pool getaway.

"The days of needing to know someone with a pool or dealing with crowded public facilities are over," added Laskin.

For more information, including how to book a pool or become a host, visit Swimply.com, download the app on Apple Store and Google play, and follow Swimply on social media platforms.

About Swimply

Founded in 2019, Swimply is a marketplace that connects owners of underutilized private amenities like pools and sports courts with people seeking to gather, engage in activities, and enjoy local amenities. The company is trailblazing the experiential-based sharing category and creating an entirely new income stream for property owners with spaces that are otherwise used sparingly. For users, Swimply is disrupting the market and providing an option for individuals who may not have access to certain facilities or amenities. For more details and to book your own local escape, visit www.swimply.com.

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SOURCE Swimply