Swivel and Olyzon Launch Agent-to-Agent CTV Activation via AdCP

Partnership enables agent-led CTV transactions on premium inventory

NEW YORK, April 2, 2026 /PRNewswire/ -- Swivel, the agentic orchestration layer for modern ad operations, and Olyzon, the decisioning platform for TV advertising today announced a live, operational partnership enabling agent-to-agent CTV transactions through the Ad Context Protocol (AdCP). The collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.

Olyzon's buyer agents enrich and augment campaign briefs that Swivel's seller agents evaluate and act using publisher-defined rules. Agents coordinate approvals, creative intake, trafficking, and live campaign management– automated where possible, with operator input at key points in the process. The system maintains oversight while cutting the manual lift that slows traditional workflows.

"We're done pretending manual workflows can scale CTV. The human bottleneck has become the single greatest tax on growth," said Joseph Hirsch, CEO and Co-founder, Swivel. "This partnership replaces manual hand-offs with agentic execution. We're finally letting agents handle the complexity so the business can actually scale."

The partnership is designed to improve how premium CTV campaigns move from demand to execution across both sides of the transaction. Olyzon's buyer agents turn campaign strategy into structured, actionable briefs, while Swivel's seller agents orchestrate the workflow required to activate complex, high-value inventory.

Early activations include premium OEM inventory, where operational complexity has often slowed execution and limited scale. By automating key steps within operator-defined parameters, the partnership creates a faster path to activation for advertisers and reduces manual overhead for media owners and operators.

"High-value inventory has been locked behind manual workflows," said Jules Minvielle, Co-founder and CEO, Olyzon. "This partnership creates a faster, cleaner path from strategy to screen, and opens up premium supply that was out of reach for many advertisers."

That newly streamlined access to premium inventory is already being applied in live campaigns, connecting advertiser demand with sell-side execution through a shared agentic workflow.

"Thanks to our global partners on this opportunity, we're excited to collaborate with Swivel and Olyzon as we expand awareness of the Avene brand in the US and reach net new consumers," said Rominna Laraia, VP of Consumer, Professional, Patient Activation, Pierre Fabre US DC.

"By partnering with Olyzon, Pierre Fabre is capitalizing on a rapidly expanding media landscape, testing CTV as a uniquely qualitative, highly measurable, and opportunity-rich channel for Avène in the US," added Tom El Bez, Global Chief Digital Officer at Pierre Fabre Group.

This launch marks a new way to buy and sell CTV: automated, coordinated, and ready to scale. Powered by AdCP and guided by operator-defined logic, Swivel and Olyzon have brought agent-to-agent activation into the real world.

To learn more about how Swivel is enabling agent-driven execution for modern CTV operations, visit swivel.ai. For more on Olyzon's advertising platform, visit olyzon.tv.

About Swivel
Swivel is the agentic execution layer for advertising operations. Purpose-built for the sell side, Swivel translates operator intent into coordinated actions and executes campaign updates, pacing adjustments, and optimizations across connected platforms. Swivel orchestrates execution across the stack, replacing fragmented workflows with a system built to act. Leading streaming publishers and video platforms use Swivel to move faster, act smarter, and scale with precision. For more information about Swivel and its suite of solutions, visit www.swivel.ai.

About Olyzon
Olyzon is the agentic decisioning layer for TV advertising. It transforms TV and business signals into continuous decisions about which platforms and programs to activate, and how to adapt creative to each viewing context. By operating at the program level and connecting exposure to real outcomes through trusted measurement, Olyzon enables marketers to achieve incremental reach and provable business impact as a result of better decisioning. Founded in 2024, Olyzon has 30+ employees across offices in New York and Paris. Thrive with All Eyes On TV. Learn more at www.olyzon.tv

www.olyzon.tv

Media Contact:
Michael Vaughan
[email protected]
(813) 210-1706

SOURCE Swivel