Swivel and Telly Partner to Power AI-Driven Advertising Operations at Scale

AI-Powered Automation Enables Faster, Smarter, and More Efficient Ad Operations for the World's Smartest TV

NEW YORK, June 26, 2025 /PRNewswire/ -- Swivel (formerly PilotDesk), a no-code AI workflow automation platform for advertising operations and account management, today announced a partnership with Telly—the smartest TV ever built and offered at the revolutionary price of free—to accelerate the use of AI-powered automation across ad operations and yield management.

The partnership follows a successful integration period during which Swivel's automation tools were used to enhance the speed, accuracy, and scalability of Telly's ad operations, supporting the growth of its advertising business and breakthrough innovation in living room engagement.

"We built Telly to be the most advanced and effective advertising platform ever developed for the home," said Ben Elliott, Lead, Ad Operations at Telly. "With AI at our core, we're able to move faster, operate smarter, and respond more dynamically to the needs of our advertising partners. Swivel's automation capabilities have helped us accelerate workflows and optimize performance as we scale."

By streamlining key operational processes—including trafficking, inventory management, and partner workflows—Swivel enabled Telly's team to shift focus toward strategic initiatives and advertiser success. Together, the companies automated more than 30,000 tasks across 30+ demand partners, creating new efficiencies in campaign delivery and yield management.

"Telly is redefining the ad-supported TV model, and we're proud to support their mission with automation that matches their pace and ambition," said Frans Vermeulen, President at Swivel. "Our goal is to eliminate the manual bottlenecks that slow teams down and deliver a layer of intelligence and speed that enables partners like Telly to lead."

As Telly continues its rapid growth, automation remains a critical layer of its platform, enabling precision, responsiveness, and operational flexibility at scale. The Swivel partnership reflects Telly's ongoing commitment to building a next-generation media business where performance, efficiency, and innovation are foundational.

"By leveraging AI and automation, we're freeing up time and resources to focus on what matters most: helping our advertising partners unlock the full potential of the most creative and performance-driven platform ever built," Elliott added. "From breakthrough creative formats and real-time measurement to advanced targeting and entirely new ways to reach consumers on the biggest screen in the home, Telly is changing what TV advertising can do. Because we built the smartest TV ever—with more computing power than any device in its class—we're able to fully harness cutting-edge AdTech to disrupt, innovate, and deliver results at scale."

About Swivel
Swivel provides no-code automation, AI, and machine learning to support ad operations — enabling teams to focus on strategy, growth, and performance as opposed to repetitive tasks. As revenue and media spend increase across the ecosystem, the operational burden has historically scaled with it. Swivel's vision is to break that pattern. The platform drives improved yield for sellers and greater media efficiency for buyers, without increasing headcount or complexity. For more information about Swivel and its suite of solutions, visit www.swivel.ai.

About Telly
Telly is the smartest TV ever built—offered at the revolutionary price of free. Founded by the creator of Pluto TV and the pioneer of FAST, Telly completes the vision of a world where both the content and the TV itself are free. Reserve yours today at www.telly.com and see why the living room will never be the same.

Media Contact
Michael Vaughan
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(813) 210-1706

SOURCE Swivel