SAN FRANCISCO, Nov. 20, 2013 /PRNewswire/ -- Swrve, the leader in relationship marketing for mobile apps, today announced the addition of push notifications to its relationship marketing platform, now making it possible for marketers to reach customers with highly targeted messages and offers, even when outside the application.
Marketers can deliver individualized push campaigns — campaigns which are relevant and contextual — based on a detailed understanding of in-app behavior and recency data. With push notifications, coupled with Swrve's advanced segmentation capability, people receive the best possible application experience and relevant, appropriate offers. Together, this leads to long-term relationships and increased spending over the life-time of an application. Swrve now delivers everything businesses need to manage their consumer relationships across mobile, and maximize their revenue.
"What we're doing is building relationships with our players," said Martin Sweitzer, co-founder of BitMonster. "We're finely tuning our relationship management, using targeted marketing campaigns based on useful data — data we can take immediate action on. Swrve lets us communicate and act quickly, in ways that directly increase the lifetime value of our players."
With Swrve, companies can optimize their mobile strategies by talking directly to target segments, and by creating and testing unique in-app experiences. Mobile teams can define target groups by any combination of criteria — such as acquisition source or customer value; as well as customizable events such as purchases, user actions, or current balance. With these custom segments, mobile marketers can immediately run A/B testing and analyze results and respond quickly, making decisions and adjustments within a campaign, in real time.
"The mobile experience is an intimate one and success depends on treating each mobile consumer as an individual. We ensure you can create personalized experiences and get relevant marketing to the right groups," said Hugh Reynolds, Founder and CEO of Swrve. "Push notifications are a natural extension of our product set, and we're delighted to now offer this way of communicating with customers. And we're not done. As the mobile landscape adapts, we'll continue to build everything companies need to communicate well with people who use their apps."
To learn more visit www.swrve.com.
Swrve is the world's first in-app marketing platform. Swrve enables product and monetization managers to deliver outstanding, personalized, user experiences and ultra-targeted marketing campaigns. That in turn means maximized retention, conversion and in-app revenues. Swrve is used by some of the world's leading app and game developers, lives in some of the world's most successful apps and handles over 2 billion events a day. Our customers use Swrve to go beyond 'dumb analytics', instead optimizing using a 'test and target' philosophy that brings real data to the challenge of producing world-beating apps.