Sybase 365 Brings Next Generation Business Operation Intelligence to Mobile Service Operators

NEW ORLEANS, May 8, 2012 /PRNewswire/ -- CTIA Wireless 2012 -- Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, today introduced Sybase Operational Reporting 2.0, the next generation of the company's industry leading hosted business intelligence service that provides deep analytics of mobile messaging traffic.  Powered by the company's leading column-based analytics server SAP® Sybase® IQ 15.4, Operational Reporting 2.0 provides Sybase 365's operator customers a deeper insight into traffic trends, to ensure quality of service, analyze market segmentation and monitor network connectivity.

Sybase Operational Reporting 2.0 provides a wide range of reports, including message traffic, network utilization, performance indicators, quality of service testing, customer analysis, trend analysis and transit time. By performing advanced analytics on the message traffic they send across the Sybase 365® global network, mobile operators can monitor key network components allowing them to provision their network to better serve traffic spikes and let users view performance trends, analyze system history and track error messages, in order to more effectively diagnose message delivery issues and troubleshoot problems.

Initial roll out of the service is across North America, LATAM and select AsiaPac and European mobile operators. To date, more than 75 service providers across 36 countries have the unique ability to run intensive analytics on their messaging traffic, delivering data necessary to better understand their messaging operations, improve quality of service and save money by reducing customer support costs. Leveraging the SAP Sybase IQ 15.4 ability to return analytical results on billions of records in just seconds, Sybase Operational Reporting 2.0 promises to provide service providers with even more powerful analytical capabilities.

Along with a variety of enhancements and updates, new features and benefits include:

• Country Level Analysis –Flexibility to view message traffic at the country level, providing quick and easy visibility to customer usage trends
• Message Traffic Trending – Capability to visualize messaging trends over a configurable period of time
• Transit Time Analysis – Enables a comprehensive and filterable view of message delivery and transit times

"Sybase Operational Reporting 2.0 addresses the growing need among mobile operators for greater visibility into their network and inter-operator messaging traffic," said Greg Dunn, Vice President of Product Management, Sybase 365. "Sybase 365 is in a unique position to provide mobile operators intelligence related to their core business processes outside their company firewall, which enables them to make informed decisions that improve their business operations."

To see a demo of Sybase Operational Reporting 2.0, and other mobile services, visit Sybase 365 at Booth #6117 during CTIA Wireless 2012 in New Orleans, May 8-10.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 5.4 billion subscribers around the world.

Sybase and Sybase 365 (or other product names mentioned in release), are trademarks or registered trademarks of Sybase, Inc. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world..® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

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SOURCE Sybase 365