Sybase 365 Enables Allied Bank Limited to Accelerate Adoption of Mobile Banking in Pakistan

Partnership Further Illustrates Sybase 365 Mobile Commerce Leadership in Emerging Markets

Jun 17, 2012, 21:00 ET from Sybase 365

SINGAPORE, June 17, 2012 /PRNewswire/ -- Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, together with AbacusConsulting, one of Pakistan's largest professional services firms, today announced that Allied Bank Limited, one of Pakistan's largest banks, has chosen the Sybase 365 Mobile Commerce solution to offer mobile financial services to its customers.

"We have been looking for a service provider with global recognition for launching mobile banking services," said Zia Ijaz, Group Chief Commercial and Retail Banking Group at Allied Bank. "With many successful mobile banking deployments in its portfolio, we are confident that Sybase 365 is the right partner to help us develop and implement a robust mobile banking strategy to tap into the unbanked and under-banked population of Pakistan."

This deployment will enable Allied Bank to integrate mobile banking capabilities into its current banking products, enabling it to tap into a large base of potential customers – approximately 130 million mobile users in Pakistan – particularly in remote rural areas where access to banks, ATMs and the Internet remains limited.

"Pakistan is the fifth largest mobile phone market in Asia, and one of the fastest developing markets for branchless banking in the world. The proliferation of mobile banking continues to help empower these vast communities, improving the daily lives of many and fuelling the local economy," said Matthew Talbot, senior vice president of mCommerce, Sybase 365. "Mobile is undoubtedly emerging as the most important banking channel for customers and we are proud of the strong momentum and leadership we have created in emerging markets."

In addition to Allied Bank, Sybase 365 will also be launching mobile banking services for Habib Bank Limited (HBL) in Pakistan, and ONE Bank Limited (OBL) in Bangladesh. Sybase 365 and Dutch-Bangla Bank Limited (DBBL) in Bangladesh have also jointly won numerous industry awards, and were most recently conferred with 'Best Mobile Banking Initiative' at The Asian Banker Technology Implementation Awards 2012, held in Bangkok, Thailand.

About Allied Bank Ltd

Established in 1942, Allied Bank today stands on a solid foundation of over 70 years of its existence having strong equity, assets and deposits base. With a network of over 800 branches in more than 300 cities and towns of Pakistan providing real-time online banking, Allied Bank offers a full range of retail, commercial and corporate banking services with a focus on service delivery through technology. Allied Bank has one of the largest networks of more than 600 ATMs nationwide.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 5.5 billion subscribers around the world. For more information, visit: Read our blogs:

Sybase, Sybase 365, and other Sybase products and services mentioned in the release, are trademarks or registered trademarks of Sybase, Inc. ® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

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SOURCE Sybase 365