Sybase 365 Enables Globe Telecom To Expand Its Ipx Connectivity Globally

SINGAPORE, May 2, 2012 /PRNewswire/ -- Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, today announced it has been working with Globe Telecom, Philippines' leading mobile operator, running live commercial voice traffic across multiple Asian operators. IPX Voice is one of several innovative services Sybase 365 offers on its Sybase® IPX 365™ network, enabling Globe to exchange international calls directly with other mobile operators rather than routing calls through traditional wholesale voice carriers.

"Today, our customers expect the highest quality of service. As we provide services and solutions that give our subscribers a more enriched mobile experience, the same is expected for international calls," said  Rizza Maniego-Eala, International Business Group head of Globe Telecom. "Through this partnership, with Sybase 365, we will have direct control over the routing and quality of voice calls which can positively increase international voice revenues.  In addition, Globe will be well positioned to expand its IPX connectivity globally across Asia and EMEA."

IPX lays the foundation for operators to establish direct commercial and technical interconnect with each other, specifically for cross regional connectivity.

"Globe's live commercial voice traffic over IPX is a further testament that voice hubbing via IPX is both technically feasible and commercially viable," said Howard Stevens, senior vice president, global messaging solutions for Sybase 365. "With the growth of our IPX community, from CSL and dtac, who were the first operators to connect to the Sybase 365 IPX Voice Hub, the addition of a number of operators including Globe further demonstrates our leadership in the evolution to IPX. Sybase 365 is becoming the mobile industry's preferred partner for connecting with service providers over private IP networks across the globe."

The Sybase IPX 365 network is designed to serve both fixed and mobile network operators with premium quality service and security required in the conversion to IP networks. The full suite of IPX services includes connectivity to BlackBerry® Infrastructure, global data roaming (GRX), SMS and MMS messaging hubs, IPX Voice and roaming signalling —all run over a high quality Multi-Protocol Label Switching (MPLS) network.

Sybase 365's Global Operator survey found that majority of operators surveyed (63.5%) plan to deploy IPX over the next one to three years. The findings underscore the firm grasp of the benefits and opportunities for IPX that operators have and that IPX sets the foundation as the industry moves towards all IP services, including LTE.

About Globe
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services.  Its principals are Ayala Corporation and Singapore Telecom who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph.  Follow us on Twitter: http://twitter.com/talk2Globe and Facebook: http://facebook.com/GlobePH.

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching 900 operators and 5.5 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. 

Sybase, Sybase 365, Sybase IPX 365 and other Sybase products and services mentioned in the release, are trademarks or registered trademarks of Sybase, Inc. ® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.
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SOURCE Sybase 365