Sybase 365 Provides Broadest Global Offering For Enterprise Messaging And Mobile Customer Engagement

Strategic Partnership with Urban Airship Provides Breakthrough Technology For Targeted, Context-Aware Push Notifications, Delivering Exceptional Customer Experiences

Apr 25, 2012, 06:00 ET from Sybase 365

DUBLIN, Calif. and PORTLAND, Ore., April 25, 2012 /PRNewswire/ -- Sybase 365, a subsidiary of Sybase, Inc., an SAP company and the global leader in mobile messaging and mobile commerce services, today announced the launch of its new Sybase Push 365 messaging service, a mobile app-based push messaging service which offers enterprises the opportunity to grow and sustain customer engagement. The service leverages a strategic alliance with Urban Airship, the leading platform for mobile app-based push messaging, app engagement and monetization.

Sybase 365, with its market-leading SMS messaging services and reach to over 900 mobile operators, is in the unique position to offer enterprises an array of customer engagement services across all mobile channels and via any mobile device.  These range from SMS messaging that reaches all mobile phones, to IP-based app messaging that reaches not only smart phones, but also WiFi enabled tablets. 

"Mobile device technology and the adoption of mobile apps are changing the game for mobile marketing, enabling intimate and context sensitive customer interaction and transactions," said John Sims, president of Sybase 365. "Our Sybase Push 365 messaging service, enabled through our partnership with Urban Airship, will help usher in a new era of mobile customer engagement that enables enterprises to leverage cross-channel integrated marketing communications strategies to increase lifecycle interactions and deliver exceptional customer experiences."

Urban Airship will provide Sybase 365 with developer tools and resources that allow enterprises to quickly and easily add push messaging capabilities to mobile apps, as well as browser-based interfaces that enable business users to create, target and analyze the results of basic and Rich Push® messages. These services will also be available to mobile operators and OEMs through Sybase 365. Urban Airship push notifications can be highly targeted through advanced segmentation based on a wide variety of customizable attributes such as audience location, context, user-set preferences or business rules.

"Partnering with a world-class organization like Sybase 365 will bring us global scale virtually overnight, as well as present our products to new audiences more familiar with traditional enterprise messaging," said Scott Kveton, CEO and co-founder of Urban Airship. "The combination of push messaging and SMS create a flawless, always-on mobile messaging solution that enterprises can rely on for customer engagement."

About Urban Airship

Urban Airship helps the world's top brands do great things in mobile. As the most globally deployed service for push notifications, in-app purchases and subscriptions, Urban Airship enables thousands of enterprise organizations to deliver exceptional customer service experiences, build engagement and better monetize mobile app audiences. The company delivers billions of messages per month with unrivaled speed and scale for leading brands such as Accenture, CBS Interactive, Groupon, Macy's, Soundtracking and WarnerBros. Its investors include Founder's Co-op, Foundry Group, Intel Capital,, True Ventures and Verizon. For more information, visit and follow us on Twitter @urbanairship.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching over 900 operators and 5.2 billion subscribers around the world. For more information, visit: Read our blogs:

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

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SOURCE Sybase 365