Synapse Client Reinvents Table Service For A Digital Economy

SEATTLE, Sept. 6, 2012 /PRNewswire/ -- With the mobile payment industry on the move, Coeur d'Alene, ID-based HubWorks has developed an interactive interface to enhance the customer experience in restaurants. A software that enables diners to place orders and pay bills on their own timeline via a table-mounted iPad, HubWorks turned to Synapse to develop the HubWorks iPad Case, which solved crucial payment and durability concerns.

"Synapse designed and developed a custom enclosure for the iPad, magnetic card reader and back-up battery," says Craig Hummel, Business Development Manager for Synapse. "By fully integrating with restaurant point-of-sale (POS) systems, HubWorks offers customers secure payment peace-of-mind and an interface that's intuitive and easy-to-use." 

According to Rob Berger, CEO and co-founder of HubWorks, a new approach to table service demanded that the interface be user-friendly and engaging. "By handing over the design of the case to Synapse, HubWorks was able to focus on our core competence, which was ensuring that we developed a breakthrough solution for efficient table service that restaurant patrons enjoyed using," says Berger.

HubWorks' software is the first digital payment device designed to operate on Apple products that fully integrates with restaurant point-of-sale (POS) systems. Facilitating the ordering and payment process in a way that's both intuitive and secure, HubWorks addresses the concerns facing merchants and customers as our culture adjusts to the notion of a digital economy.   

At this juncture, merchants have been reluctant to upgrade costly POS systems for near field communication technology because so few consumers have e-wallets. On the flipside, consumers have little incentive to upgrade to e-wallets when so few places accept them as payment.

"Enhancing the overall guest experience," says Berger, "is paramount in delivering a substantial ROI for our customers."

By integrating the technology into the overall customer experience, HubWorks has offered a solution that addresses the concerns of both parties that appears to be paying off. Since the time of its launch, restaurants using HubWorks have seen up to 20-percent increases in daily average check sizes.

About Synapse Product Development
Founded in 2001, Synapse Product Development is headquartered in downtown Seattle with offices in San Francisco and Hong Kong. Synapse's mechanical, electrical, and software engineers supply essential project management and innovative product design services to a broad range of clients from garage inventors to Fortune 500 companies. At Synapse, we thrive on solving our client's most challenging problems.

About HubWorks Interactive
HubWorks Interactive LLC is the leading efficiency solutions provider in the hospitality technology industry, designing and developing software applications to enhance the customer experience and increase profitability for restaurants and bars around the world. Its unique approach to enhancing the customer experience and creating efficiencies is transforming the industry through interactive technology, creativity and innovation. HubWorks is headquartered in Coeur d'Alene, Idaho where it was founded by Rob Berger, Aaron Gabriel and Sam Winter in 2009. For more information, visit www.hubworksinteractive.com.

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SOURCE Synapse Product Development