Syntonic Appoints Former Microsoft Digital Media Veteran as Vice President of Business Development
Mobile Platform Services Provider Accelerates Executive Suite Expansion with Addition of 20-Year Consumer Media Expert
SEATTLE, Jan. 27, 2017 /PRNewswire/ -- Syntonic, a mobile platform and services provider, today announced the appointment of Randy Smith as its vice president of corporate and business development. In his role, Randy will apply his consumer media expertise to lead global expansion of the Freeway by Syntonic® service and upcoming Over-the-Top content services. Alternative mobile access models, such as sponsored data, data rewards, and subscriptions, are becoming increasingly popular with carriers and content providers to grow acquisition, engagement, and monetization of their consumers. Randy will help Syntonic drive new Freeway by Syntonic business opportunities, including possible mergers or acquisitions, and development of international markets, where consumer demand for mobile content is severely limited by the expense of prepaid-metered data plans.
Randy's appointment follows a year of unprecedented growth for the company, including adoption of Freeway by Syntonic by two of the three largest mobile network carriers in the U.S. representing coverage of nearly 140 million subscribers and expansion into India, Indonesia, and Malaysia.
"Today, there is a huge window of opportunity for data free and content subscription services and Randy will be instrumental in helping us bring these services to consumers by engaging with mobile carriers and content providers," said Dr. Gary Greenbaum, CEO and co-founder of Syntonic. "Randy has a deep understanding of the mobile ecosystem, and the relationships and experience to quickly help accelerate our business."
Randy brings more than 20 years of experience to Syntonic, developing strategic partnerships, overseeing mergers and acquisitions, creating business opportunities, and managing product creation and distribution. Prior to Syntonic, he served as vice president of product management for PC, mobile, and smart TV products at DTS, a company specializing in digital surround sound formats. Randy also held several executive positions at Microsoft, supporting the Windows Phone platform and building out the partner ecosystem for Windows Media Audio and Video streaming technologies.
"The Syntonic team has successfully established its reputation as a worldwide leader in sponsored content services and mobile BYOD split billing," said Randy. "The market potential for Syntonic's products, services and platform technologies is exhilarating, and I'm looking forward to helping Syntonic incubate, develop and implement growth opportunities around the globe."
About Syntonic
Syntonic (SYT.ASX) is a consumer and enterprise mobile platform services company that is transforming the mobile Internet with application-centric business and usage models. Syntonic's Connected Services Platform™ supports both consumer sponsored content solutions and split-billing for corporate Bring-Your-Own Device (BYOD) deployments. Founded in 2013, Syntonic has developed worldwide strategic partnerships with leaders in the mobile ecosystem. To learn more about Syntonic visit www.syntonic.com.
SOURCE Syntonic
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