Syntonic Leadership in Sponsored Data Expands as the First Cross-Carrier Solution, Supporting Two of the World's Top Three Mobile Networks
Freeway Support Gives Content Providers and Brands Flexibility and Reach to Nearly 140 Million U.S. Subscribers
LAS VEGAS, Jan. 4, 2017 /PRNewswire/ -- Syntonic, a mobile platform and services provider, today announced the availability of its sponsored data app, Freeway by Syntonic®, for the two largest U.S. carriers at CES, more than doubling the company's previous U.S. subscriber reach. Freeway by Syntonic is now the first cross-carrier sponsored data solution supporting two of the world's three largest mobile carriers (by revenue) and reaching nearly 140 million mobile subscribers in these U.S. on both Android and iOS devices.
Sponsored data is an innovative model that allows content providers and advertisers to offer "zero-rated" content and services without impacting a subscriber's mobile data plan. By connecting subscribers to applications and content without incurring data charges, Freeway by Syntonic gives app developers and publishers a frictionless way to acquire, engage, and monetize consumers. The opportunities for sponsored data are growing, based on the findings of a recent survey by CTIA wherein 94% of millennials, ages 18-34, indicated their willingness to try a new service as part of a free data offering.
"Our support for multiple U.S. carrier networks with Freeway by Syntonic is a tremendous milestone for our technology, and the progression of sponsored data services as a whole," said Gary Greenbaum, CEO and Co-Founder of Syntonic. "Sponsored data business models are quickly gaining in popularity, and content providers are the immediate beneficiaries of our cross-carrier, multi-platform solution – giving them the reach and flexibility to deepen their engagement with massive audiences that want greater access to mobile content."
Syntonic's cross-carrier sponsored data solution eliminates the need to develop carrier-specific solutions, making it easier to reach broader audiences. Perform Group, a digital sports content and media group, has partnered with Syntonic for Freeway's cross-carrier reach. Perform Group's media properties includes GOAL, the world's number one digital football association, reaching over 60 million football fans around the world every month with over 1 billion page views.
Freeway by Syntonic is available in the U.S. on both the Google Play Store and Apple's App Store. In 2016, Freeway by Syntonic was launched in India, Indonesia, and Malaysia, providing a global solution to connect audiences with apps and content. For more information on how content developers can partner with Syntonic, please visit https://syntonic.com/freeway/.
About Syntonic
Syntonic (SYT.ASX) is a consumer and enterprise mobile platform services company that is transforming the mobile Internet with application-centric business and usage models. Syntonic's Connected Services Platform™ supports both consumer sponsored content solutions and split-billing for corporate Bring-Your-Own Device (BYOD) deployments. Founded in 2013, Syntonic has developed worldwide strategic partnerships with leaders in the mobile ecosystem. To learn more about Syntonic visit www.syntonic.com.
SOURCE Syntonic
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