AUSTIN, Texas, Nov. 14, 2017 /PRNewswire/ -- T3, a leading innovation agency, today announced the addition of Jack Lynch as Chief Intelligence Officer, effective immediately. T3's first-ever CIO, Lynch will be based out of Chicago and report to President Ben Gaddis. T3 is known for building useful brands through human-centered innovation.
Lynch will oversee the agency's data-driven practices, including Data Science, Loyalty and CRM. T3's recent work with Pizza Hut and 7-Eleven shows how the agency is putting data to work in meaningful ways that drive customer loyalty, and Lynch will build on that foundation.
"Data science is the backbone of innovation and it's driving everything we're doing at the agency, both internally and for our clients," said Ben Gaddis, President of T3. "With Jack at the helm, we can focus less on how to get the data, and spend more time translating it into useful, meaningful experiences for consumers."
Lynch joins T3 from full-service marketing firm Manifest, where he served as Chief Intelligence Officer. In this role, Lynch led the Data Science, Strategy and Media practices and was responsible for driving growth for clients by leveraging data to extend the customer-brand relationship across all touchpoints and channels. Prior to this, he served as Vice President of Data Science for Razorfish. Lynch brings extensive experience in data science with a background in particle astrophysics to the agency. Lynch was instrumental in launching the Pampers and Miller High Life loyalty programs, the My Special K program, and worked with the CDC to combat childhood obesity via innovative digital marketing programs.
"T3 has the right data infrastructure in place to drive informed work for clients of all sizes," said Lynch. "Together, with Ben and the leadership team, we are well-equipped to help our clients navigate this complex space and provide them with the insights they need to stay ahead."
To learn more about T3's data science practice, read their Q&A with Jack Lynch.
T3 helps clients build Useful Brands™. It is one of the largest independent agencies in the country with offices nationwide. Ranked alongside the world's top innovation agencies, T3 supports Fortune 200 clients, including Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, and Staples.
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