TABASCO® BRAND LAUNCHES NEW MEXICAN-STYLE HOT SAUCE FOR FOODSERVICE

AVERY ISLAND, La., March 6, 2025 /PRNewswire/ -- McIlhenny Company, the makers of TABASCO^® Brand Pepper Sauce, brings bold new flavor to the foodservice industry with the launch of TABASCO^® Brand Salsa Picante. As the brand's first-ever Mexican-style hot sauce, TABASCO^® Salsa Picante delivers a rich, thick texture, a vibrant spice blend, and a subtle kick of heat. Crafted with over 155 years of pepper expertise, this new sauce meets the high standards foodservice operators and their guests have come to expect from TABASCO^® Brand.

Available in an easy-to-squeeze 16.2-oz. bottle, bulk-friendly half-gallon size, and a PC Packet coming in the spring, TABASCO^® Salsa Picante joins the brand's foodservice lineup, alongside crowd-pleasers like TABASCO^® Brand Sriracha Sauce, TABASCO^® Brand Chipotle Pepper Sauce, and TABASCO^® Brand Green Jalapeno Sauce.

TABASCO^® Salsa Picante is making its mark as a premium choice in the Mexican-style hot sauce category. In a blind taste test among U.S. consumers, it was rated superior to the leading Mexican-style hot sauce competitor (U.S. Consumer-Based Taste Test). With the Mexican-style hot sauce category growing by +20% in the past year, according to Numerator Advanced Shopper Profile (YE 6/30/24), foodservice operators have a timely opportunity to amp up their menus with a bold, new product that meets their consumers' demands for exciting and elevated flavors.

"Salsa Picante brings a new dimension of flavor to any dish," said Gary Evans, Global Corporate Chef at McIlhenny Company. "It has a garlicky twang and mild yet savory heat that works beautifully across so many dishes—from breakfast favorites like Picante Eggs Benedict, to bold dinner entrées like Spicy Coffee Crusted Steak Fajitas."

TABASCO^® Salsa Picante is made with simple, quality ingredients and contains no artificial preservatives or additives. It is non-GMO, allergen-free, gluten-free, Kosher, and vegan-friendly, making it a versatile choice for diverse dietary preferences. Additionally, it has zero calories, fat, carbs or added sugars, catering to health-conscious consumers who still seek flavor.

For great recipe ideas or to request a sample, visit Tabasco.com/Foodservice/Salsa-Picante/.

About McIlhenny Company and TABASCO^® Brand
From our home on Avery Island, Louisiana, McIlhenny Company produces TABASCO^® Brand products, including the legendary TABASCO^® Original Red Sauce. A household and restaurant staple around the world, TABASCO^® Sauce is sold in more than 195 countries and territories and labeled in more than 36 languages and dialects.

With more than 155 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world's most popular food and drinks. Our core range of pepper sauces includes TABASCO^® Original Red Sauce, TABASCO^® Jalapeño Sauce, TABASCO^® Chipotle Sauce, TABASCO^® Sweet Chili Sauce, TABASCO^® Sriracha, TABASCO^® Habanero Sauce, TABASCO^® Scorpion Sauce, TABASCO^® Buffalo Style Sauce, and our new TABASCO^® Salsa Picante.

To learn more about how we #LightThingsUp please visit us at www.tabasco.com or follow us on Facebook, Instagram, X, TikTok and LinkedIn.

Media Contact:
Valeri Lea
[email protected]

SOURCE McIlhenny Company