SANTA MONICA, Calif., Jan. 27, 2015 /PRNewswire/ -- BLAZE, the nationally recognized PR firm that represents leading brands in food & beverage, consumer, retail and lifestyle announced the addition of the new brand rove to its roster. rove, is a new mobile lifestyle brand with products that make life easier for today's on-the-move generation. The line-up includes various models of Hydration Bottles, Tumblers & Travel Mugs, Lunch Boxes and Lunch Bags. Each is made with either BPA-free plastic, or other best-in-class materials like stainless steel, Eastman Tritan™, vitrified porcelain, and borosilicate glass.
"BLAZE impressed us with its experience in creating innovative brand campaigns that build buzz as well as their robust roster of consumer-facing clients," explained Rami Izadyar, Brand Director of rove. "We're confident that their competitive and dynamic approach to our brand initiatives will yield amazing results. By partnering with BLAZE, we see great things for rove."
BLAZE's public relations program will engage in an aggressive media outreach program that builds local and national awareness around new products and designs, create engaging experiences throughout new product launches and highlight quarterly brand promotions.
"We're thrilled to work with the team and launch such an exciting brand," says Matt Kovacs, President of BLAZE. "The innovations the rove team have created will take the water bottle to the next level. We look forward to creating a loyal and proactive fan base that will continue to support and broaden their market reach."
rove is a mobile, eco-friendly lifestyle brand dedicated to providing fashionable, sustainable and easy-to-use products that make life more comfortable for today's on-the-move generation. From work to play, rove products are designed to enhance a healthy, active lifestyle. rove recognizes that portable products serve as accessories for the 24/7, eco-conscious lifestyle. As such, they need to embody quality design, functionality, and ease.
In business since 1990, BLAZE is owned by Davies and is an award-winning, strategic public relations and marketing communications firm with offices in Santa Monica, Santa Barbara and Washington D.C. BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line. Awards include two PRSA PRISM Awards, the Communicator Award, PR News PRism and the recipient of two Hermes Awards. For more information, visit www.blazepr.com.