Tablet Owners Interested in iPad Upgrade Seek Longer Battery Life and Lower Price Point

SAN DIEGO, Oct. 13, 2014 /PRNewswire/ -- With the anticipated iPad^® unveil this week, a new survey from ecoATM reveals what new features would motivate consumers to upgrade and trade in their old tablets. The survey found that 52 percent of consumers would consider upgrading their current device if the new iPad has a longer battery life and/or lower price point. Further findings from the ecoATM survey include:

• 47 percent of consumers indicate that a faster processor would make them upgrade, while only nine percent would upgrade if the new iPad had a gold-plated option.
• 27 percent of consumers would sell their old tablet for cash, and 13 percent would recycle their old tablet upon upgrading.
• 58 percent of consumers said they will not upgrade because their current tablet meets their needs.
• Only 19 percent cited the high cost of tablets as justification for not purchasing.

Additionally, a study from Bamboo Mobile, a division of Compass Intelligence Research, indicates that cash is the main motivator for consumers to recycle their mobile devices with 43 percent of Americans choosing cash over store credit, gift cards and other incentives. ecoATM offers cash on the spot for tablets, phones and MP3 players at approximately 1,100 locations in 41 states. ecoATM announced in August 2014 its collection of three million total devices at ecoATM kiosks nationwide, of which used and unwanted tablets were a portion.

Current trade-in values for top tablets are:

• iPad – Up to $30
• iPad 2 – Up to $90
• iPad 3 – Up to $120
• iPad 4 – Up to $140
• iPad Air – Up to $173
• iPad Mini- Up to $115
• iPad Mini 2 – Up to $150

"The refurbishing and recycling market for tablets is still relatively young in comparison to smartphones; the EPA cites most consumers update their smartphones every 18 to 22 months and explore options for device trade-ins," said Mark Bowles, co-founder and CMO at ecoATM. "ecoATM provides consumers with a smart recycling option, instantly rewarding them with cash on the spot while simultaneously rewarding the environment."

For more information and locations, please visit http://www.ecoatm.com/.

Methodology: The survey was conducted by Edelman Berland between October 3-7, 2014, asking 1,000 tablet owners for insights

About ecoATM

ecoATM, an Outerwall Inc. (Nasdaq: OUTR) brand, is the first company to create an automated self-serve kiosk system to buy back old phones, tablets or MP3 players for cash. ecoATM uses patented, advanced machine vision, electronic diagnostics, and artificial intelligence to evaluate electronics. ecoATM's eCycling stations provide a convenient trade-in solution with features that validate sellers' identities and deter the sale of stolen phones, and the company collaborates with national, state, and local law-enforcement groups in combating mobile phone theft through innovative use of technology and education (http://www.ecoatm.com/law-enforcement/).

ecoATM holds Responsible Recycling (R2) and ISO14001 certification, confirming the company's commitment to maintaining the highest standards of electronics recycling, as well as ISO27001 certification for information and personal data security.  See http://www.ecoatm.com/how-it-works/ for a video of how an ecoATM kiosk works.  For more information, visit www.ecoatm.com and for more information about Outerwall Inc. please visit www.outerwall.com.

About Outerwall Inc.

Outerwall has more than 20 years of experience creating some of the most profitable spaces for their retail partners. Outerwall is leading the next generation of automated retail and paving the way for inventive, scalable businesses. Outerwall™ kiosks are in neighborhood grocery stores, drug stores, mass merchants, malls, and other retail locations in the United States, Canada, Puerto Rico, the United Kingdom, and Ireland. Learn more at www.outerwall.com.

Safe Harbor for Forward-Looking Statements

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "expect" and "will" and variations of such words, and future-looking and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Forward-looking statements are not guarantees of future events, results, performance, or conditions. The forward-looking statements in this report, including those relating to the recycled electronics market and the performance of the ecoATM business, are only predictions based on the current intent and expectations of management, and actual events, results, performance, and conditions may be materially different from those expressed or implied in those statements. Differences may result from actions taken by Outerwall or ecoATM, as well as from risks and uncertainties beyond their control. Such risks and uncertainties include, but are not limited to, competition from other companies who purchase used electronics, actions resulting from federal, state, local and other laws and regulations or taken by governing bodies, as well as the ability to achieve the strategic and financial objectives of Outerwall's entry into new businesses, such as ecoATM. The foregoing list of risks and uncertainties is illustrative, but by no means exhaustive. For more information on factors that may affect Outerwall, please review "Risk Factors" described in Outerwall's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission (the "SEC"), as well as other public filings with the SEC. These forward-looking statements reflect Outerwall's expectations as of the date of this report. Outerwall undertakes no obligation to update the information provided herein.

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SOURCE ecoATM