Tactics to Build a Unified Brand Experience

Jul 31, 2015, 14:27 ET from PR Newswire Association LLC

NEW YORK, July 31, 2015 /PRNewswire/ -- With an increasingly-competitive marketplace, it's no secret that companies of all sizes are struggling with finding their brand's voice while maintaining their current marketing efforts. Budget-conscious and often resource-strapped small business marketers may implement a tactic into their strategy, which results in brand fragmentation and can create confusion in the minds of their audience.

Claire Prendergast, Senior Strategic Communications Manager at agencyEA, believes that it is possible to consistently deliver an engaging and unified brand experience, and in her latest article she offers a few tips on how businesses can achieve this.

  • An eye for detail. Prendergast suggests that if embarking on a marketing campaign that is "on the go," pay attention to marketing materials and ensure they are consistent with others. Pay attention to branding guidelines in order to not violate the sanctity of your logo, colors, tagline, etc.
  • Misaligned focus. If incorporating social media into your strategy make sure you don't overemphasize product promotion. Focus on creating a community of followers who are loyal to your brand.
  • Quantity vs. quality. In regards to your content creation process, focus on churning out quality and compelling content in order to not burn out from your efforts. Do not make the mistake that the only way to maintain your brand's visibility is by blanketing various platforms with an endless stream of content.

For further discussion on the importance of a unified brand experience, read the latest article posted to PR Newswire's Small Business PR Toolkit here: http://bit.ly/1IODUK3.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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