Taiwan Excellence Showcases 21 Automotive Innovators at SEMA 2026, Strengthening U.S.-Taiwan Industry Ties

U.S. and Taiwan government and industry leaders gathered for the pavilion opening, featuring a motorsports-inspired live performance

LAS VEGAS, Nov. 4, 2026 /PRNewswire/ -- Taiwan Excellence officially kicked off SEMA 2026 with a dynamic opening celebration at the Las Vegas Convention Center, bringing together U.S. and Taiwan government and industry leaders to celebrate automotive innovation and explore new opportunities for cross-border collaboration.

The Taiwan Excellence Pavilion showcases 21 Taiwanese automotive brands, including 15 Taiwan Excellence Award winners, highlighting technologies and products spanning AI-powered safety, smart mobility, automotive electronics, and aftermarket applications and accessories. Approximately 75 Taiwanese companies are exhibiting across SEMA 2026, reflecting Taiwan's broad presence in the automotive supply chain.

As advanced driver-assistance systems (ADAS), connected vehicle technologies, and electrification reshape the aftermarket, Taiwan's exhibitors are bringing a broad range of automotive solutions to SEMA.

"Starting in 2029, a lot of these features are gonna be mandated by law to be on these vehicles," said Jim Moore, Vice President of OEM and Product Development at SEMA. "When we add our accessories and personalize these vehicles, we need to start thinking about how those accessories ultimately impact the functionality of these systems. I think that's one of the biggest challenges, but at the same time, it represents one of the biggest opportunities."

For Taiwanese companies, SEMA provides a platform to introduce technologies, products, and solutions to the U.S. automotive aftermarket.  "Taiwan brings engineering expertise, precision manufacturing, and smart technologies. America brings creativity and a passion for automotive customization. Together, we can turn great ideas into smarter solutions, stronger partnerships, and exciting new opportunities for the automotive aftermarket," said Brian Lee, Executive Director of the Strategic Marketing Department at TAITRA.

Taiwan Excellence's return to SEMA for a second consecutive year underscores its continued engagement with the U.S. automotive market. "Our goal is not only to showcase Taiwan's strengths in automotive electronics and electrification, but also to serve as a first stop for Taiwanese brands entering the SEMA community," said Tsui Chuan Huang, Director of the Economic Division at the Taipei Economic and Cultural Office in Los Angeles.

The opening also highlighted economic ties between Taiwan and the western United States, building on Nevada GOED's 2025 trade mission to Taiwan. Tom Burns, Executive Director of the Nevada Governor's Office of Economic Development (GOED), highlighted opportunities in autonomous vehicles and clean energy. "Nevada was an early innovator in that space," Burns said, referring to self-driving technology. "There's really a lot of the testing, and we look forward to that manufacturing being here." He also emphasized Nevada's leadership in clean energy and the opportunities it presents for the automotive industry.

Joe Green, Business Development Executive at the Vegas Chamber, highlighted how AI  and emerging automotive technologies are opening new avenues for international business collaboration. "Companies from around the world are bringing fresh ideas and innovative technologies. As industries evolve, understanding business needs and connecting the right expertise will be key to turning innovation into meaningful partnerships that extend beyond the show floor."

A Motorsports-Inspired Opening at the Taiwan Excellence Pavilion

The celebration featured a motorsports-inspired live performance, followed by a VIP reception and Happy Hour bringing Taiwanese exhibitors together with U.S. industry leaders and potential business partners. The Taiwan Excellence Pavilion remains open through Nov. 6 at Booth #10170 in the Las Vegas Convention Center's North Hall.

For more information, visit www.taiwanexcellence.org/en.

For more photos from the Taiwan Excellence Pavilion opening ceremony and on-site activities at SEMA 2026, please visit our press photo gallery.

About Taiwan Excellence

Established in 1993 by Taiwan's Ministry of Economic Affairs (MOEA), the Taiwan Excellence Awards recognize innovative Taiwan-made products through a rigorous evaluation of research and development, design, quality and marketing. The Taiwan Excellence mark represents outstanding product innovation, quality and design. For more information, visit www.taiwanexcellence.org/en.

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SOURCE Taiwan Excellence