Tajín and MasterChef Winner Claudia Sandoval Renew Partnership for 2019
Chef Sandoval to produce original recipe video series using the popular Mexican seasoning
HOUSTON, Feb. 1, 2019 /PRNewswire/ -- Tajín International Corporation renewed its partnership with MasterChef winner Claudia Sandoval who will continue to serve as the brand's official chef and recipe creator in the United States. Chef Claudia will produce a series of recipes featuring the leading seasoning brand. Chef Sandoval's original new recipes are available exclusively on Tajín.com.
To kick off the 2019 collaboration, Sandoval created a video series featuring unique recipes including her new Bean Layer Dip and Strawberry Honey Hearts – just in time for the Super Bowl and Valentine's Day, respectively.
"Tajín is proud to continue its partnership with Chef Claudia for a third consecutive year," said Javier Leyva, Tajín International Corp Director for the U.S. "Chef Claudia brings Tajín to life with her creativity and captivating personality. We can't wait to show our consumers the delicious, easy-to-make and healthy recipes she's created exclusively for Tajín."
A San Diego native, Sandoval is known for her modern cooking style, which consists of integrating techniques from other cultures while using authentic Mexican ingredients. Her 2019 original recipes go from traditional Mexican snacks, meals and entrées to desserts and drinks for every season or occasion.
"I'm thrilled to continue working with Tajín," said Sandoval. "I have been preparing recipes with Tajín for years; I love its versatility. Its unique blend of mild chili peppers, sea salt and lime creates a nice balance of flavors and can be used in different dishes from fruits and vegetables, to fish and poultry to even desserts. This year, I'm hoping my quick and easy recipes will encourage friends and families around the country to host more get-togethers and enjoy each other's company while noshing on some of my favorite dishes."
Winner of the cooking reality show, MasterChef Season 6 in 2015, Sandoval began working with Tajín on various projects soon after she earned the title with a Tajín-infused recipe. As part of her partnership with Tajín she will continue to represent the brand on media appearances and events across the United States.
About TAJÍN
TAJÍN is a privately held company established in Mexico since 1985. Its subsidiary office, TAJÍN International was incorporated in the United States in 1993. The leading fruit seasoning in Mexico and in the U.S., TAJÍN is a well-balanced blend of mild chili peppers, sea salt and dehydrated lime. Its unique flavor transforms the taste of fruits and vegetables from ordinary to extraordinary. It is also a great addition to meats and beverages. TAJÍN is produced in Zapopán, Mexico from world class chiles bought from farmers in the region and then exported to the U.S. as a packaged and branded product, approved by the FDA, to be sold at wholesale and retail. TAJÍN is sold in more than 24,000 points of sale in the U.S. www.tajin.com.
SOURCE Tajín International Corporation
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