KNOXVILLE, Tenn., April 24, 2017 /PRNewswire/ -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, will unveil a microwavable version of its delicious popcorn in more than 13,400 Dollar General stores beginning in May. This new product rollout invites guests to enjoy their favorite Regal popcorn during in-home movie nights for the ultimate entertainment experience.
Regal's introduction of microwavable popcorn creates opportunities for busy families and friends to enjoy moviegoing in a way that fits their active lifestyles. The delicious flavor and theatre quality of the popcorn makes it a staple for stay-at-home movie nights.
"Regal's partnership with Dollar General is the perfect way to offer guests the same buttery flavor that they love in theatres, with an amazing level of affordability and convenience," said John Curry, Senior Vice President of Food Service & Cinebarre at Regal Entertainment Group. "Now, Regal fans can pick up a box of their favorite popcorn on-the-go to enjoy movie night anytime."
Now movie lovers can find Regal's theatre popcorn in Dollar General stores nationwide exclusively through August. In addition, guests who purchase the treat will receive a coupon for $1 off a concession combo at Regal theatres.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,267 screens in 561 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of December 31, 2016. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Additional information is available on the Company's website at www.REGmovies.com.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at low everyday prices in convenient neighborhood locations. With 13,429 stores in 44 states as of March 3, 2017, Dollar General is among the largest discount retailers in the United States. In addition to high quality private brands, Dollar General sells products from America's most-trusted brands such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
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SOURCE Regal Entertainment Group