Take your oral care routine from "zero to sixty" with the new Philips Sonicare AirFloss Pro
Top Gear's Rutledge Wood, expert on speed and power, reveals parallels between new flossing innovation and high-tech auto racing
STAMFORD, Conn., April 21, 2015 /PRNewswire/ -- For the 75% of Americans who struggle to floss consistently, getting a full mouth clean is as easy as going from "zero-to-sixty" with the NEW Philips Sonicare AirFloss Pro. Philips Sonicare, the #1 dental professional-recommended power toothbrush brand in the United States, is unveiling a faster, easier and more powerful way to clean between your teeth. The Philips Sonicare AirFloss Pro is an interdental tool that cleans your entire mouth in just 60 seconds[i], and is clinically proven to be as effective as string floss at improving gum health[ii].
Rutledge Wood, seasoned auto racing analyst and host of History Channel's Top Gear and Lost in Transmission knows what it takes to go from zero to sixty. "Speed and power are essential elements to come out a winner," says Wood. "Whether you're a professional racecar driver gearing up for an epic race, or just trying to get ready for your day, you want efficient, powerful and innovative tools that demonstrate premium, cutting-edge technology to get the job done."
"Nearly 184 million American adults report that they do not floss enough[iii], which means that there's a huge population of people who can benefit from Philips Sonicare AirFloss Pro," said Boon Lai, Vice President of Marketing for Philips North America. "We are excited to introduce a product that is not only easy to use, but offers great health benefits and addresses a universal consumer need."
Clinically proven to help achieve healthier gums in just two weeks, guaranteed or your money back, Philips Sonicare AirFloss Pro's TripleBurst Technology uses bursts of liquid micro-droplets to remove up to 99.9% of plaque in treated areas[iv]. The customizable burst setting allows users to choose between single, double or triple bursts of water or mouth rinse to create their own personalized oral care experience, while a high-performance nozzle features a softer tip for increased comfort and a wider spray to cover more gum surface. In just 60 seconds a day, Philips Sonicare AirFloss Pro helps establish a healthier oral care routine.
Philips Sonicare AirFloss Pro retails for $89.99 and is available for purchase at Philips.com and Amazon.com. To keep up with the latest Philips Sonicare innovations, visit Sonicare.com and follow the brand on Facebook and Twitter.
[i] AirFloss is designed to help inconsistent flossers develop a healthy interdental cleaning routine. See: www.philips.com/airfloss/faq
[ii] In consumers with mild to moderate gingivitis when used with an antimicrobial mouth rinse. See: www.philips.com/airfloss/faq
[iii] According to a recent study by Ipsos Vantis
[iv] As shown in a lab study; actual in mouth results may vary
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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SOURCE Royal Philips
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