Takis and Professional Skateboarder Paul Rodriguez Reveal the Winner of the "Takis Airdrop Face the Intensity" Photo Contest
Winner to Experience Jumping off a Helicopter into a Takis Party in Los Angeles
LOS ANGELES, Oct. 16, 2013 /PRNewswire/ -- Takis announced today the winner of a contest not suitable for the faint of heart. MaryJo Villar of Houston won the Takis Airdrop contest by submitting a picture of her first skydiving jump with the hopes to repeat the intense experience and for a chance to meet her skateboarding hero Paul Rodriguez. Villar is a skater herself and according to her contest entry on the 2-million-fan Takis USA Facebook page Takis is the love of her life.
(Photo: http://photos.prnewswire.com/prnh/20131016/DA98310)
For the Airdrop promotion, Takis brings professional skateboarder and Four-Time Summer X Games Gold medal winner Paul Rodriguez to lend his support to the campaign. Also known as P-Rod, Rodriguez is known by his fans for his intensity, creativity and versatility on the skateboard which encompasses what Takis is all about. "I am really excited about partnering with Takis on this event and with Deorro in the mix it will be a great party!" said P-Rod.
The Takis Airdrop party will take place October 20 (Sunday) at the Fairplex in Pomona (1101 W. McKinley Ave. Pomona, CA 91768) from 4 p.m. to 9 p.m. and will include Takis bags airdropped from the Takis helicopter, the grand entrance by contest winner MaryJo Villar, Aerial performance by pilots of the World Wingsuit League, and entertainment by DJ Deorro with sets by Crespo and Landis.
Villar will receive celebrity treatment with a trip for two to Los Angeles and accommodations and expenses paid to attend the Takis party. In addition to the tandem skydiving jump, Villar will join P-Rod to officially kick-off the most intense party on earth. Thousands of hardcore fans of the intense flavor of Takis Fuego, will now have an exhilarating experience at the Airdrop party. Fans will use #TakisAirdrop and #FacetheIntensity to tag their posts on social media.
"Takis is a loyal companion to our young consumers who enjoy their life experiences to the max intensified with the flavors of our snacks," said Jaime Ruiz, marketing manager Barcel USA—producers of Takis. "The Airdrop promotion and our partnership with P-Rod align our brand essence with our consumers in the same intense way."
About Paul P-Rod Rodriguez: Recognized as a protégé at the young age of 14, only two years after he started skating, P-Rod's consistency, effortless style and persistence on his board led him to travel far from his home town of Northridge, CA to the City Streets around the world. P-Rod is well respected for his technical mastery on a skateboard and has been called "one of those few skaters who is born to skate" by many of his peers. P-Rod was the first skateboarder to earn a signature shoe with Nike in 2005 and as one of the marquee faces of Nike Skateboarding, he is currently working on his eighth shoe to be released next summer. Rodriguez is a four time X Games Gold Medalist and has graced the podium at every major contest in skateboarding. P-Rod is the son of famous comedian and actor Paul Rodriguez. For more information visit Prod84.com or @Prod84 on Twitter and Instagram.
About Barcel: Barcel USA is an exciting, young and fast growing consumer packaged goods company headquartered out of Coppell, Texas with a strong presence in the largest markets in the U.S. We manufacture, distribute and sell a great selection of innovative candy and snacks offering a mix of very unique, sweet and spicy products with varying degrees of intensity and sweetness. Just perfect for anyone wanting to amuse their sweet and salty taste buds with innovative experiences that break from the norm! Our mission is to "Surprise consumers with innovative and fun sensations", and to do it every day through quality, teamwork, passion, and effectiveness. For more information visit: barcel-usa.com and takisusa.com
About Elemento L2: Elemento L2 is the multicultural agency that drives word of mouth and consumer engagement. Elemento L2 is the only strategic below-the-line Multicultural Marketing agency solely focused on four areas of expertise: Experiential, Public Relations, Shopper Marketing & Digital. Elemento works with Barcel, Coca-Cola, Beam Global & Target to strategically reach the evolving and rapidly growing multicultural markets in the United States. Awards include: Portada Best Sports Campaign, Platinum Hermes Award for Best PR Campaign, Gold Hermes Award for Best Experiential Campaign, first runner up PR Agency Elite Multicultural Award, and member of the 2013 Event Marketer top 100 experiential "It List".
To secure interviews with P-Rod and to be accredited to attend the Takis Party, please contact: Pio del Castillo, 832-877-2771 [email protected]
SOURCE Takis
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