Tamagotchi Welcomes Spring With a Celebration at American Dream on March 29-30

A mall-wide scavenger hunt, cotton candy shaped like Tamagotchi characters, a portrait studio with the Mametchi mascot, themed nail art and MORE await at this very special fan event

EAST RUTHERFORD, N.J., March 17, 2025 /PRNewswire/ - This spring, Tamagotchi – the original virtual pet – is bringing an unforgettable spring-themed celebration to American Dream in New Jersey on March 29 and 30. Fans of all ages will step into a world of fun and creativity, with an array of experiences that bring the devices to life. Visitors to the Tamagotchi Spring Celebration can expect a variety of immersive experiences, including:

• Scavenger Hunt Adventure – Guests will follow a custom scavenger hunt map around the mall, collecting stickers and surprises along the way—bringing the Tamagotchi experience to life!
• Themed Portrait Studio – Fans can step into a Spring Tamagotchi-inspired photo station and snap a picture with fan favorite character Mametchi for a special keepsake.
• Cotton Candy – A sweet treat with a Tamagotchi twist! Guests can enjoy cotton candy shaped like your favorite Tamagotchi characters.
• Express Yourself Station – A vibrant stop for self-expression, where visitors can get Tamagotchi nail art, face painting and temporary tattoos.
• Tamagotchi Market – A dedicated space selling must-have Tamagotchi items, while also directing guests to the Bandai store at American Dream for even more Tamagotchi finds.

"Our Spring event at the American Dream is just the beginning of an exciting new chapter for the Tamagotchi brand and its fans of all ages," said Tara Badie, Senior Director of Brand Strategy, Bandai Namco Toys & Collectibles America. "March 29 and 30 will be a very special opportunity to experience the brand as it lives today – with unique experiences that families will remember and cherish for a lifetime."

The Tamagotchi Spring Celebration at American Dream will be open March 29 and 30 from 12 p.m. - 5 p.m. in Courts B and C, Level 1, inviting visitors to immerse themselves in the playful and interactive world of Tamagotchi. With entertaining activities such as a scavenger hunt, a portrait studio with fan-favorite characters and themed treats, this event is set to be a must-visit destination for families and fans alike.

Media and influencers are invited to an exclusive sneak preview from 11 a.m. - 12 p.m. on Saturday, March 29, before the event opens to the public. To attend, please RSVP to Eva Sofia Flores at [email protected].

About Bandai Namco Toys & Collectibles America Inc.
Bandai Namco Toys & Collectibles America Inc. is a leader in developing engaging, quality toys that capture children's and collector's imaginative spirit and provide endless "Fun For All into the Future." Bandai Namco Toys & Collectibles America is the manufacturer and master toy licensee of some of the most popular brands in collectibles, children's toys and entertainment today, including Gundam, Tamagotchi®, Dragon Ball®, Vital Hero, Anime Heroes®, Tamashii Nations®, Bandai Hobby and MegaHouse. BNTCA is proud to be the official distributor in the US for Mr. Hobby, nanoblock® and official Studio Ghibli merchandise. For more information, visit bandai.com.

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SOURCE Bandai Namco Toys & Collectibles America Inc.