"Target by Design celebrates our long-standing commitment to making great design accessible, while showcasing the creative talent and ideas shaping what's next," said Michelle Mesenburg, chief brand officer, Target. "Across every aspect of our business and brand experience, our belief in the power of great design for all guides how we deliver what our guests have come to expect from Target: amazing style, thoughtful design and incredible value."
Bringing Target's design story to life
Target by Design invites visitors to take in design through a distinctly Target lens. Familiar Target objects and experiences are reimagined to spark discovery, invite participation and demonstrate how great design can be part of everyday life.
It is a pop-art playzone that unfolds across three immersive environments:
- The Store: Designed for Discovery – An experiential area exploring how everyday shopping at Target becomes a journey of discovery.
- The Magic Mobile reimagines the Target run with everyday products that become an immersive installation.
- Bullseye the Oracle, a Target twist on the classic Fortune Teller game, presents visitors with their shopping fortunes.
- Doors of Discovery features seven doors revealing hidden worlds, reflecting Style, Beauty, Home, Food, Wellness, Kids and Culture and celebrating the unexpected moments and inspiration that define the Target shopping experience.
- The Bag: Designed by You – The story of design at Target doesn't end at checkout. It continues in the hands of the guests who shop there. The iconic Target bag becomes the season's "it" accessory, a symbol of how great design can inspire creativity and invite everyone to participate. Visitors can explore original artist interpretations of the iconic Target bag, then make one their own.
- Original one-of-a-kind reinterpretations by creative leaders and emerging talent demonstrate how a familiar object, the Target bag, can be transformed through individual expression. Featured contributors include Public School New York design duo Dao-Yi Chow and Maxwell Osborne, Max Alexander, Laila Gohar, Kahlana Barfield Brown, Daniel Arsham, Chloë Sevigny and Venus Williams, alongside emerging designers from Pensole Lewis College of Business and Design.
- Visitors can customize a bag using heat-pressed graphics, scarves, keychains and pins to create a piece that's uniquely their own ... while becoming part of Target's evolving design story.
- On Sept. 12, the celebration will extend to Target's SoHo store, where guests can participate in an interactive customization experience featuring exclusive Target bags from the design presentation and new-for-fall denim. On @Target Instagram, visitors can enter for a chance to win one of 10 reinterpreted Public School New York Target bags.
- The Archive – An exploration of Target's design history featuring iconic collaborations and innovations, including pieces from Michael Graves, Marimekko and Missoni, alongside the evolution of the Target shopping cart and the award-winning ClearRx prescription bottle redesign.
Investing in what's next
Beyond the presentation itself, Target by Design reflects Target's continued investment in helping emerging talent access opportunities within the fashion and design industries. Through partnerships with organizations like Pensole Lewis College of Business and Design and the Youth Design Center, Target is creating pathways for students and emerging creatives to gain industry exposure and real-world experience. These efforts include professional development opportunities, case challenges and mentorship from Target leaders.
Target by Design is free and takes place September 10-11 at 235 Bowery, New York, NY, as a New Museum Retail Experience. Guests can register for timed entry at targetbydesign.rsvp/.
About Target
Target Corporation (NYSE: TGT) brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.
SOURCE Target Corporation
Share this article