Target Stores in Chicago Area Receive Multiple Design Reinventions for Enhanced One-Stop Shopping

Target Culinary Expert Giada De Laurentiis to Celebrate Redesigned Stores with Fresh Grocery Giveaways in Downtown Chicago

Oct 18, 2010, 08:00 ET from Target Corporation

MINNEAPOLIS, Oct. 18 /PRNewswire/ -- More than 55 Target stores in the Chicago  area have been redesigned to further deliver one-stop shopping convenience for guests. The stores feature an inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods. The new layout also includes reinventions in several other areas throughout the store such as beauty, home, shoes and electronics, to provide guests with the ultimate shopping experience, all at a great value.  

The increased fresh food selection is designed to make fill-in shopping quick and easy for guests on-the-go. Each store offers a selection of national food brands and Target private label brands, including Archer Farms premium foods, Simply Balanced better-for-you products and Sutton & Dodge premium quality USDA Choice beef. The redesigns include a curated assortment of product, offering 90 percent of the categories found in a SuperTarget, interactive displays and wider aisles to make guests' shopping experience easier and more enjoyable.

"At Target we pride ourselves in our ability to respond to the needs and wants of our guests.  Our guests have clearly stated that they want more food options in their local Target stores," said Annette Miller, senior vice president, merchandising for Target.  "These new design reinventions are one of the many ways we are evolving our store to deliver one-stop shopping and convenience for our guests."

To celebrate the arrival of fresh food at its Chicago stores, Target will host a grocery giveaway event on October 21 and 22 from 8 a.m.5 p.m. at 435 N. Michigan Avenue. Chicago residents can visit a special Target delivery truck to pick up a shopping bag filled with fresh groceries and an accompanying recipe to make a meal for the entire family, while supplies last. On October 22, Giada De Laurentiis, Target culinary expert and Emmy award-winning chef, will perform a live cooking demonstration, sign copies of her latest cookbook, Giada At Home, and hand out free groceries from the truck. Target will give away up to 500 free copies of Giada At Home.

In addition to the expanded fresh food layout, the beauty department displays softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for their individual needs. The home department has added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance.

The shoe department provides better product visibility and has enhanced guest comfort by adding more seating and mirrors. Finally, the electronics department has added a fun, interactive environment with video games displayed on a unique tether system, allowing guests to browse and try games at their convenience.

"We are thrilled to introduce the Chicago area to a new shopping experience at Target," said Andy Biggs, store manager, Target. "We know our guests will appreciate the newly designed stores and expanded fresh food offerings."

In 2010, Target will add approximately 350 new and remodeled locations nationwide. For more information or for locations in your area, please visit "Find a Store" at www.Target.com.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,752 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood.

Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit "Find a Store" at www.Target.com and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at Pressroom.Target.com to access product information, photos and more.

SOURCE Target Corporation



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