Targeted Training Products and Nutritional Supplements Combine for Global Growth Opportunities & New Branding Initiatives

CORAL SPRINGS, Florida, March 26, 2015 /PRNewswire/ --

Nutrition and training have a heavy influence of global supplement & brand marketing in today's consumer industry, entering into a billion dollar net worth of global sales. Vitamin & nutritional supplements are expected to account for larger revenue share of the total market in 2020 with some predicting a value of over $50Billion within the next five years. Supplement Companies in focus today are Axxess Pharma, Inc. (OTC: AXXE), GNC Holdings, Inc. (NYSE: GNC), MusclePharm Corporation (OTC: MSLP), Vitamin Shoppe, Inc. (NYSE: VSI).

Axxess Pharma, Inc. (OTC: AXXE), a specialty pharmaceutical and nutritional supplements company, through its wholly owned subsidiary, AllStar Health Brands Inc., holds an exclusive alliance to supply TapouT Muscle Recovery, Topical Pain, TapouT Turbo Blend Protein Powder and TapouT Muscle Growth and Muscle Recovery Supplements.  In the latest TapouT Developments sure to grow the brand:  WWE (NYSE: WWE) and Authentic Brands Group, LLC (ABG) yesterday announced a joint venture for TapouT™, a newly repositioned fitness lifestyle brand. TapouT is now the official fitness and training partner of WWE, and will be integrated across WWE's global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media.

"TapouT was ABG's first acquisition, and it continues to be a global brand with strong sales and blue chip partners all over the world. We have a very strong commitment to the brand's ongoing success," said Jamie Salter, Chairman and Chief Executive Officer of ABG. "WWE is a media and entertainment force, and we are excited to partner with them on TapouT's future growth."

"WWE is always looking for new opportunities to partner with best-in-class organizations, develop new products for our fans and drive shareholder value," said WWE Chairman & CEO Vince McMahon. "This joint venture aligns with our strategic approach, and we look forward to building the TapouT brand."  TapouT® is a registered trademark of ABG TapouT, LLC in the USA.

Read the full Press Release at  http://www.financialnewsmedia.com/profiles/axxe.html

About Axxess Pharma Inc.:

Axxess Pharma Inc. (AXXE) is a Nevada Corporation operating through its wholly-owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain -- to optimal health management through improved nutritional supplements. For more information, please visit http://www.axxesspharmainc.com

About TapouT:

TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. TapouT is a Trademark of ABG TapouT, LLC. For updates and more information, please visit TapouT.com.

GNC Holdings, Inc. (NYSE: GNC), a leading global specialty retailer of health and wellness products, today announced that independent, third party testing of certain product lots in its Herbal Plus® product line has confirmed that the products are safe, pure, properly labeled and in full compliance with all regulatory requirements.  These products have now been submitted to the following four sets of rigorous tests: 1.  During the production process; 2.  Post - production and prior to distribution; 3.  Retested in response to the New York State Attorney General's February 2, 2015 inquiry; 4.  At GNC's own initiative, tested by an independent third-party laboratory and reviewed by an independent expert.  -   In all four instances, the testing showed that the GNC Herbal Plus® products meet all requirements for safety, quality, purity and proper labeling on these products. These results clearly and conclusively demonstrate that the Company's products contain all herbal extracts listed on their respective labels and are compliant with regulations prior to distribution. The Company has shared the results of the third party tests with the Attorney General.

MusclePharm Corporation (OTCQB: MSLP), a scientifically driven, performance-lifestyle sports nutrition company, earlier this month launched an exclusive brand for Bodybuilding.com: The MusclePharm Hardcore Series -- a series of products designed for the high-performing athlete with no propriety blends.  The Hardcore Series is the latest innovation by MusclePharm aimed at providing elite bodybuilding enthusiasts a new product line to maximize muscle gain and enhance everyday performance.

Vitapath ™ , a subsidiary of U.S. based Vitamin Shoppe, Inc. (NYSE: VSI), recently launched its e-commerce site, Vitapath.ca. As a specialty retailer of nutritional products ranging from vitamins, minerals and sports supplements to homeopathic remedies, health and beauty aids and more, Vitapath offers Canadians an unrivalled selection of brands and products. Consumers across Canada now have access to Vitapath's broad assortment of more than 6,000 products with the ease of online shopping.

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