NEW YORK, Oct. 10, 2017 /PRNewswire/ -- In the wake of the past few weeks' devastating natural disasters, tarte cosmetics is expanding its philanthropic efforts with a new initiative, #stormoflove. The brand has rallied social influencers (like @nicolconcilio, @grav3yardgirl, @ellarie, @chrisspy, & @iluvsarahii) with a combined social following of over 50 million fans for a 24-hour live fundraising effort, which will be held October 11 on Facebook Live & direct those giving back to YouCaring.com/tartestormoflove. 100% of the proceeds of all crowdsourced funds will be donated to non-profit organizations supporting natural disaster relief, & tarte cosmetics will match all contributions up to $200,000.
"These disasters have affected millions of people internationally & created a dire need for aid," explained CEO and founder Maureen Kelly. "The recent tragedies have hit close to home. My family & I live in the Florida Keys & have witnessed the devastation first-hand, but there are more consequences of these natural disasters beyond the challenge of rebuilding."
Participating influencers will have 30 minutes to interact with and rally their fans to donate to a charity of their choice that is connected to disaster relief. They will direct those interested in donating to YouCaring.com/tartestormoflove, where fans can comment with their favorite influencer's code, signifying which organization they're donating to. Fans can also text "GIVING" to 56512 to give back.
To make it easy for good Samaritans around the world to send money to their favorite organizations, Kelly and her team have set up a nonprofit corporation that has filed an application for tax exemption under Section 501(c)(3), heart to tarte. For the #stormoflove initiative, heart to tarte will be sending 100% of the proceeds of crowdsourced funds to non-profit organizations supporting natural disaster relief.
"Tartelettes around the world lack food, clean water, medical aid, emergency supplies, shelter, & more basic human rights," said Kelly, "My hope is that by joining together, we can help shower these survivors with a #stormoflove, creating relationships with local charitable organizations & helping the people who need it most."
The initiative kicks off at midnight—learn more & take part in tarte's #stormoflove by visiting YouCaring.com/tartestormoflove.
About heart to tarte:
Heart to tarte is a nonprofit corporation that has filed an application for tax exemption under Section 501(c)(3) and makes it even simpler for tartelettes to give to their favorite organizations. tarte cosmetics CEO & founder Maureen Kelly created heart to tarte in the wake of the devastating natural disasters in the fall of 2017. When she found it wasn't easy enough to donate to multiple relief organizations, she decided to start her own charity, allowing her & others who wanted to help to send money exactly where they wanted to. Heart to tarte also improves the efficacy of tarte cosmetics's collaborations with philanthropic organizations, such as its #kissandmakeup initiative that partners with the Tyler Clementi Foundation to combat cyberbullying, & #seathechange, a partnership with the Sea Turtle Conservancy that helps protect the natural habitat of the majestic sea turtle.
tarte is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. In 2000, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use products packed with healthy ingredients that deliver real results. tartelettes around the world – including makeup artists & beauty junkies – obsess over the full assortment of highly-pigmented, longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more), & 75% of the collection is vegan. The brand extended this "good-for-you glamour" philosophy by launching tarte skincare in 2016. tarte is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 7 countries, & online shipping to 192 countries & counting!
SOURCE tarte cosmetics