TARTE INTRODUCES INTERNATIONAL SHAPE TAPE™ DAY
celebrating the concealer that sells every 12 seconds on 1/12
NEW YORK, Jan. 11, 2019 /PRNewswire/ -- tarte cosmetics, the industry leader in high-performance naturals™, invites shape tape™ fans around the world to join us in celebrating America's #1 concealer brand* tomorrow for the first ever international shape tape™ day! This cult-favorite concealer beloved by makeup artists, influencers & content creators worldwide is tarte's best-selling product, and with 1 sold every 12 seconds 1/12 was the natural choice to celebrate this momentous occasion.
To mark international shape tape™ day, for one day only you can get your holy grail concealer for just $22 on tarte.com, ULTA.com, and in ULTA stores (usually $27)! Through 1/15, you can also enter for the chance to win a whole year's supply of shape tape™ on tarte.com – for more details, visit https://usscpromotions.com/tarte/shapetape-sweeps/. And as always, post a picture of you wearing shape tape™ on Instagram using #shapetapenation for the chance to win a restock!
shape tape™'s full-coverage, vegan, blendable formula is infused with naturally-derived ingredients like mango seed and shea butters to nourish and licorice root extract to brighten skin. Available in 30 shades and 5 undertones, a little goes a long way, instantly concealing, highlighting, and hiding everything from acne scars and dark circles, to redness and pores. The result is a flawless, never fake, matte finish that won't flake or crease.
"We're so humbled to see the love for shape tape™ around the world and wanted to take a day to celebrate it," says Maureen Kelly, founder and CEO of tarte. "shape tape™ tackles a range of what I like to call 'beauty boundaries' – things we feel hold us back, whether that's dark circles, pigmentation, or acne spots. It can make you feel more confident no matter what you're facing."
about tarte
tarte is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. In 2000, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use products packed with healthy ingredients that deliver real results. tartelettes around the world – including makeup artists & beauty junkies – obsess over the full assortment of highly-pigmented, longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) and the brand extended this "good-for-you glamour" philosophy by launching tarte vegan skincare in 2016. tarte is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 9 countries, & online at tarte.com shipping to 192 countries & counting!
But tarte doesn't stop there. Giving back has always been a part of the brand's DNA. In 2017, tarte founded heart to tarte, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental and animal conservancy, disaster relief and women's health initiatives. tarte.com
*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, Makeup Sales, Jan 2018-Nov 2018
SOURCE tarte cosmetics
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