Taste the Crunchy Side of Oatmeal with Quaker Warm & Crunchy Granola

Quaker Oats Launches Innovative, Satisfying Hot Cereal Just in Time to Help Fuel Families Through the "Crunch Days" of Winter

News provided by

The Quaker Oats Company

Feb 19, 2014, 09:00 ET

CHICAGO, Feb. 19, 2014 /PRNewswire/ -- Quaker Oats invites families to taste the crunchy side of oatmeal by introducing a delicious new breakfast option: Warm & Crunchy Granola. The first-of-its kind hot cereal delivers both the wholesome goodness of Quaker Oatmeal and the satisfying crunch of multigrain granola for an exciting new way to help start the day with good energy. When heated with milk, the specially baked granola clusters maintain their crunch and flavors – a hearty combination of nuts, spice and/or fruit that the whole family will love.

"Warm & Crunchy Granola is such an exciting addition to our portfolio because it shows how Quaker is identifying even more ways to deliver wholesome nourishment through the power of the oat by experimenting with textures – like crunch – and delicious flavor combinations that moms want for their families," said Joe Silverman, marketing director for Quaker Foods North America. "This breakthrough innovation is just one example of how Quaker is committed to providing families with quality breakfast and snack options to help fuel them through their fast-paced lives."

#CrunchDay
To celebrate the launch of Warm & Crunchy Granola, Quaker is marking each Wednesday throughout the last month of winter as "Crunch Days," when Quaker inspires families to help start their days off right with the energizing crunch of the brand's newest hot cereal.

Each "Crunch Day," Quaker asks: "What accomplishments are you CRUNCHing through today?" with the intention of sharing and celebrating special moments that are fueled by Quaker Warm & Crunchy Granola. These moments could be as simple as accomplishing a goal, getting through a busy day or doing what matters most – like participating in your favorite workout, attending a child's dance recital or tackling a new DIY project.

Fans can get involved by visiting the Quaker Facebook page where they can share their "Crunch Day" moments socially by using #CrunchDay. When they do, their social avatar will be added to a mosaic that will reveal a surprise image that exudes good energy. For participating, fans will receive $1.50 off a box of Warm & Crunchy Granola (while supplies last).

Warm & Crunchy Granola
Warm & Crunchy Granola is available nationwide in three delightful flavors that each offer at least as much fiber and whole grain as a serving of traditional Instant Quaker Oatmeal, with 4 grams fiber and 32 grams of whole grains¹.

Honey Almond: delicious clusters of multigrain granola mixed with the sweet and nutty flavors of honey and almonds
Apple Cinnamon: multigrain granola clusters with real pieces of apple and the perfect touch of cinnamon
Cranberry Almond: the perfectly sweet taste of cranberries and the nutty flavor of almonds paired with hearty clusters of multigrain

Simply add milk and microwave for 25 seconds. Each box contains eight packages of Quaker Warm & Crunchy Granola and has a suggested retail price of $3.99.

For more information on Quaker products including the new Warm & Crunchy Granola, please visit www.quakeroats.com or www.Facebook.com/Quaker.

¹ Original Instant Quaker Oatmeal has 3 grams fiber and 27 grams of whole grains per serving.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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