Taste Tradition: Canaan Palestine Introduces Za'atar Spice Mix, Bringing Bold, Centuries-Old Flavor to Your Table

This Best-Selling Versatile Spice Blend Adds Bright Depth of Flavor, Elevating Your Everyday Snacking and Spice Staples

MADISON, Wis., Sept. 16, 2025 /PRNewswire/ -- Canaan Palestine (www.canaanpalestine.com), the leading exporter of Palestinian organic olive oil and artisanal foods, brings tasty, authentic tradition with its best-selling Za'atar Spice Mix, a zesty, savory, and versatile seasoning and new modern kitchen essential. Priced at $10 for a 2.3 oz package, Canaan Palestine Za'atar combines the fresh aroma of oregano and wild, foraged thyme with the tangy brightness of hand-harvested sumac, the nutty richness of roasted Palestinian sesame seeds, and a touch of olive oil and Dead Sea salt. Za'atar is a staple of Palestinian food and culture, traditionally used as a daily snacking dip by mixing with organic olive oil, used to season meats and vegetables, or stirred into yogurt, adding rich, layered flavor.

Canaan now brings this beloved spice into your home to make it your own. Pairing perfectly with their selection of Extra Virgin Olive Oils. Try it on pastas, a charcuterie board, or sprinkle over roasted potatoes, or even baked goods; the possibilities are endless. Canaan's Za'atar, award-winning organic olive oils, and other artisanal products are available online at www.canaanpalestine.com and in more than 600 U.S. retailers, including Erewhon, select Whole Foods Market locations, and independent grocers.

Each batch of Za'atar is thoughtfully crafted by women's cooperatives across Palestine, preserving traditional harvesting and blending techniques that have been passed down through generations, carrying both vibrant flavors and living Palestinian heritage. Through Canaan's fair trade practices, these cooperatives sustain a reliable income, support households and strengthen community life. In Jalameh, near Jenin, for example, Canaan's 20-year partnership has helped women expand their cooperative into a bakery, transforming their work with Za'atar into broader entrepreneurial opportunities. Made with olive oil sourced from over 2,000-year-old trees and native Palestinian heirloom and foraged ingredients, this spice blend imparts a singular flavor profile distinct to the land on which it grows. Completely free of additives, Canaan's Za'atar offers a true farm-to-table experience.

"Za'atar is not only a seasoning, but also a part of the social and cultural fabric of Palestine, where generations have passed down making this spice blend at home and using it in an abundance of traditional dishes," says Dr. Nasser Abufarha, Founder of Canaan Palestine. "We maintain the integrity of our spice blend by partnering with women's cooperatives through Canaan's fair trade practices, ensuring the exceptional quality while supporting the livelihoods of women and their families so their communities can thrive. You don't just taste the spice, you experience the land, the culture, and the people of Palestine."

For over 20 years, Canaan Palestine has been more than just a purveyor of fine foods; it is a movement that connects time-honored farming traditions with modern sustainability. The company works directly with over 2,000 small family farms in 52 villages across the West Bank and women's cooperatives throughout Palestine, building a fair trade network using regenerative agricultural practices to nurture healthy soil, protect wild biodiversity, and empower local communities. Each Canaan product, from their Fair Trade, USDA Organic, and Regenerative Organic Certified® olive oil, artisanal tapenades, spreads, and more, carries the story of the land, the people, and the heritage it represents. By weaving ancient foodways into contemporary markets, Canaan sustains cultural identity while offering consumers a way to participate in ecological balance and economic resilience with every purchase.

For media inquiries on Canaan Palestine's Za'atar, olive oil or line of artisanal goods, please contact BPM-PR Firm at 877-841-7244 or email [email protected]

About Canaan Palestine
Canaan Palestine is the leading exporter of organic olive oil from Palestine, offering a curated selection of regenerative, Organic Certified, Fair Trade Certified, and USDA Organic foods, including olive oils, heirloom grains, spices, and preserves rooted in Palestinian tradition. Partnering with over 2,000 artisan family farms across 52 villages, Canaan connects small-scale producers to global markets through a model that blends traditional farming with modern supply chains. Its mission is to sustain the livelihoods of Palestine's indigenous farming communities and the ecosystems they steward, while sharing nourishing, ethically made food with the world. Every product reflects Canaan's core values of sustainability, fairness, simplicity, community, craftsmanship, and cultural pride, offering a taste of enduring Palestinian heritage and flavor. Visit www.canaanpalestine.com for more information.

Media Contact:
Erika Vives
BPM-PR firm
[email protected]
877.841.7244

SOURCE Canaan Palestine