Tatcha Announces Creation of Tatcha Institute

SAN FRANCISCO, Oct. 16, 2014 /PRNewswire/ -- Tatcha announces the creation of Tatcha Institute, a hub of innovative research, education and development in Japan led by some of the world's most sought-after skincare scientists. This pivotal step further advances our mission of marrying modern chemistry with classic Japanese beauty secrets, using the purest, most efficacious ingredients.

The Tatcha Institute is at the heart of our ability to identify and harness natural actives, developing innovative formulas that draw on our classical Japanese beauty heritage and are celebrated for their efficacy and technical advantage. Our recognized skincare scientists advise cosmetic chemists globally on the intricacies of leading edge colloid chemistry as well as the timeless art and science of clean formulations.

The Tatcha Institute is led by renowned chemist Masato Tagawa, a gifted educator and true skincare visionary.

ABOUT MASATO TAGAWA

Tagawa-san grew up with much admiration for his father, a gifted scientist who developed the first emulsifier, ethoxylated sorbitan esters, after World War II. He began to study both skincare and chemistry, receiving a master's degree from the Science University of Tokyo. After graduating, Tagawa-san worked in Research and Development for 25 years, rising through the ranks to be a Supervisor for special projects in 2000. From there, he became a consultant with Gram Enterprises Co. Ltd., where he met Victoria Tsai in 2010.

"Tatcha is a young company, but it has an old soul, and it's a very exciting place to work," Tagawa-san says. "When I met Vicky, I really felt her passion and curiosity—she left a strong impression on me."

Tagawa-san is an expert in developing natural actives as well as a globally recognized leader in colloid chemistry with a focus on emulsification. He is also renowned in the field of formulation development based on the combination of theoretical chemistry and practical formulations, as well as improving formulations for stability, effectiveness and safety.

A talented educator, Tagawa-san has consulted with major global cosmetics companies and has published articles in the Fragrance Journal and The Society of Cosmetic Chemists of Japan.

"Creating a formula requires perfect harmony," Tagawa-san says. "Many people think that one ingredient is the most important, so you must have more of that ingredient. But it's just as important to consider how the ingredients react with one another. It is like an orchestra—you have many players with amazing skill, but if one player rises above the others, they are not harmonized. If you make a formula harmonious, you have created beautiful music, a beautiful product."

About Tatcha — Tatcha LLC is a global luxury beauty and lifestyle company founded in 2009 by Victoria Tsai. While in Kyoto, Tsai discovered the ancient world of the geisha, renowned for centuries for their flawless skin. Through her research, Tsai unearthed a 200-year-old beauty manuscript detailing their secret beauty and grooming rituals. Consulting with teams of scientists and researchers, Tsai recreated the recommendations with rich bioactive formulas, including proprietary extraction process of Green Tea, Okinawa Red Algae and Rice Bran. The name refers to the Japanese word for "standing flower" and is the inspiration for the company's pure and simple approach to effective skin care without harmful additives or unnecessary ingredients.

For each full-size skincare purchase, Tatcha funds a day of school for a girl through Room to Read's Girls' Education Program. The Beautiful Faces, Beautiful Futures partnership is committed to world change through children's education.

The Tatcha skin care collection is available exclusively at Barneys New York in the U.S., JOYCE Beauty in Hong Kong and Tatcha.com.

FOR MORE INFORMATION OR IMAGES CONTACT:
Anastasia Hendrix / [email protected] / +1-888-739-2932 ext. 12

Photo - http://photos.prnewswire.com/prnh/20141016/152674

SOURCE Tatcha

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