SAN FRANCISCO, Aug. 8, 2014 /PRNewswire/ -- TATCHA® is honored to announce that the company has provided funding for 90,000 days of school and support for girls in developing countries through its partnership with Room to Read. The 'Beautiful Faces, Beautiful Futures' campaign began in January 2014, and provides one day of school and support for each full-size skin care purchase from TATCHA.com or through one of the company's retail partners. The figure is three times the initial annual estimates the company had projected when the 1 Purchase = 1 Day of School initiative began.
"We never thought that we would already be able to make this kind of impact so soon," explains founder and CEO Victoria Tsai, shown in the photo above with students in Room to Read's Girls' Education program in Siem Reap, Cambodia. "We're grateful to be a part of the important work that Room to Read is doing, and all of it is possible because of our customers. Now that I've had a chance to visit Cambodia and see first-hand how much the work is genuinely changing lives, it gives our work at TATCHA a whole new dimension of meaning."
Erin Ganju, co-founder and CEO of Room to Read, said partnerships like the one with TATCHA are a priority for the organization and necessary to scale the organization's impact on literacy and girls' education in developing countries.
"Room to Read is firmly committed to our partnerships with inspired corporations that support global education," said Erin Ganju. "TATCHA's investment in the next generation of leaders ensures that hundreds of girls are given the opportunity to succeed both inside and outside the classroom."
TATCHA co-founder and President, Brad Murray said he looked forward to even greater contributions as the Company continues to grow.
"One purchase at a time, our customers have demonstrated what a wonderful impact this model of giving can create," he said. "With this as part of our company DNA, we're incredibly inspired by what we can achieve together as we grow."
About TATCHA — TATCHA LLC is a global luxury beauty and lifestyle company founded in 2009 by Victoria Tsai. While in Kyoto, Tsai discovered the ancient world of the geisha, renowned for centuries for their flawless skin. Through her research, Tsai unearthed a 200-year-old beauty manuscript detailing their secret beauty and grooming rituals. Consulting with teams of scientists and researchers, Tsai recreated the recommendations with rich bioactive formulas, including proprietary extraction process of Green Tea, Okinawa Red Algae and Rice Bran. The name refers to the Japanese word for "standing flower" and is the inspiration for the company's pure and simple approach to effective skin care without harmful additives or unnecessary ingredients.
The TATCHA skin care collection is available exclusively at Barneys New York in the U.S., JOYCE Beauty in Hong Kong and TATCHA.com.
ABOUT ROOM TO READ — Room to Read is a global organization seeking to transform the lives of millions of children in Asia and Africa by focusing on literacy and gender equality in education. Founded on the belief that World Change Starts with Educated Children, Room to Read works in collaboration with local communities, partner organizations and governments to develop literacy skills and a habit of reading among primary school children and to ensure girls have the skills and support needed to complete their secondary education. Since 2000, Room to Read has impacted the lives of nearly nine million children and aims to reach 10 million children by 2015. Learn more at www.roomtoread.org.
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