TaxSlayer Gears Up for Rapid Growth by Expanding Senior Leadership Team
Team recognized by the Gramercy Institute for award-winning marketing efforts
AUGUSTA, Ga., Sept. 13, 2017 /PRNewswire/ -- TaxSlayer, a leading online and professional tax and financial services technology company, today announced that it has hired three new members of its strategic leadership team as it continues to invest in the growth and expansion of the company. Chris Panagides, Head of Digital Marketing; Marcella Garner, Director, Project Management Office (PMO); and Josh Gaudin, Head of Strategic Alliances and Enterprise Partnerships, have joined TaxSlayer to focus on accelerating the company's product and marketing strategy ahead of an expected busy tax season. The three new senior hires will work out of the company's Augusta, GA headquarters.
"We're thrilled to welcome Chris, Marcella and Josh to the TaxSlayer family," said Ashleigh Wilder, Director of Human Resources. "TaxSlayer is already gearing up for next year's tax season with innovative product updates and exciting marketing campaigns. Continuing to add to our award-winning team of employees is a top priority as we look to meet our growth goals."
Over the last 12 months, TaxSlayer has made several strategic senior hires to accommodate the rapid growth of its business, including Chris Moloney, Chief Marketing Officer. The company will soon announce local job fairs and hiring initiatives for nearly 300 local roles it plans to fill during the tax season of December through April.
TaxSlayer is also being recognized for its marketing efforts by the Gramercy Institute, the leading network for senior marketers from the world's top financial institutions. TaxSlayer has received a Financial Content Marketing Award for its American Tax Education campaign, which ran earlier this year. Khemari Cook, Director of Marketing, was also named a Rising Star in Financial Marketing by the Gramercy Institute. With the recent hiring of a Chief Marketing Officer, the company plans to build on its marketing success and further establish itself as a leading technology company across the tax, legal, bookkeeping, and HR/payroll sectors, in addition to supporting efforts around the TaxSlayer Bowl.
"We are full steam ahead in planning for next year's tax season by continuing to make strategic investments in our senior leadership team, in addition to our product and marketing planning," said Chris Moloney, Chief Marketing Officer. "These new hires and their decades of experience will extend our world-class team of employees as we look to build upon last year's record-breaking success."
Leading TaxSlayer's digital marketing efforts, Panagides will oversee the execution of online strategy and customer acquisition through media buying, digital partnerships and web optimization. Panagides joins TaxSlayer from Identity Guard in Washington D.C. and has over 15 years of senior-level marketing experience managing multi-channel customer acquisition and retention marketing programs, digital marketing strategy, marketing operations, and analytics programs.
Overseeing TaxSlayer's project management efforts, Garner will provide an enterprise-wide approach to identify, prioritize, and successfully execute the portfolio of initiatives and projects that are aligned with the company's strategic goals and vision of an innovative and affordable tax preparation service. Garner joins the company from Martin Marietta in Raleigh, NC, where she held numerous senior roles over the past 10 years focusing on PMO strategy.
Gaudin will lead TaxSlayer's partnerships and alliance's strategy, leveraging the company's products to align with cutting edge companies and associations that are seeking to offer their employees and customers a secure and stress-free experience. Gaudin joins with more than 15 years of global sales and marketing partnership experience, most recently with Textron Specialized Vehicles.
About TaxSlayer
TaxSlayer makes life simpler and less stressful for millions of Americans with exceptional, easy-to-use technology. Trusted for over 50 years, TaxSlayer saves business owners, tax professionals and individual consumers time and money with high-quality, high-value financial products. In addition to offering the top-rated tax preparation software, support, and tools, TaxSlayer's products are radically transforming the legal, bookkeeping, and HR/payroll arenas, helping small business owners better serve their customers.
The company successfully completed more than 10 million state and federal e-filed tax returns in 2017, representing a 200% increase over the past three years. TaxSlayer's software was ranked #1 for five straight years in numerous categories, including overall satisfaction by the National Association of Tax Professionals (NATP).
CONTACT: Kayla Retzler, [email protected], 1-212-279-3115
SOURCE TaxSlayer
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