TAYLOR SWIFT Shatters Airplay Record With "Shake It Off" And Tops Hot 100 Chart For Second Week Straight

NEW YORK, Sept. 3, 2014 /PRNewswire/ -- This past week, global superstar TAYLOR SWIFT set a new record at Mediabase for "Most Top 40 and Hot AC Stations To Add The Song In First Week" with her latest single "Shake It Off", being added by 277 stations. It's the highest Billboard Top 40 chart debut since 1993 as it ties with Mariah Carey's #12 single "Dreamlover" from that year and Taylor's first back-to back song to top Billboards's Hot 100 chart. 

"Shake It Off" is also the highest charting debut ever recorded at the Mediabase Hot AC format, coming in at #10*. It is the largest one week spin gain ever recorded on Mediabase's Top 40 and the Hot AC charts.

Penned by SWIFT, Max Martin and Shellback, the song serves as the lead-off single from her forthcoming album, 1989 [Big Machine Records], available in stores and via digital retailers October 27, 2014 and pre-buy now on TaylorSwift.com, iTunes and Target. 

Achieving stunning success, "Shake It Off" received 176 adds at Top 40 and 101 adds at Hot AC, the most adds in a single week in the history of Mediabase's Addboard.

This milestone is another landmark for the seven time Grammy Award-winning multi-platinum superstar, and it lays the groundwork for her most sonically cohesive album and highly anticipated impending release, 1989. 

Philippe Generale, President/C.E.O. of RCS/Media Monitors/Mediabase remarked, "The entire Mediabase team extends a sincere congratulations to everyone at Big Machine and Republic Records for the standout achievements made by TAYLOR SWIFT this week at Mediabase. As she clocks 176 adds at Top 40 this becomes the largest number of adds in a single 7-day period in the history of the Mediabase Add Board. Also, the largest spin gains on the Top 40 and Hot AC published charts at +7787 and +2856, as well as the record-setting top 10 chart debut on Hot AC. It's an honor and a pleasure to report all of the exceptional accomplishments made by artists on the Mediabase charts – the most-recent belonging to TAYLOR SWIFT."

Alissa Pollack, EVP Music & Partner Integrations at Clear Channel Networks and Mediabase remarked, "History was indeed made at Mediabase. TAYLOR SWIFT pulling in 176 Top 40 adds in her first full 7 days is a new record on the Mediabase Add Board. TAYLOR SWIFT is the latest superstar to rewrite some of our historical chart records. Mediabase is honored to be the industry standard by which records – such as the ones by TAYLOR SWIFT this week are maintained. Congratulations to TAYLOR SWIFT, Big Machine, and Republic Records on this history-making week!"

The song's music video also accrued an impressive 68 million views and counting on VEVO after premiering earlier this week.

FOR MORE INFO ON REPUBLIC RECORDS, PLEASE CONTACT:
Joseph Carozza
Republic Records
212-830-0895
[email protected]

FOR MORE INFO ON BIG MACHINE LABEL GROUP, PLEASE CONTACT:
Jake Basden
Big Machine Label Group
615-324-7769
[email protected]

ABOUT BIG MACHINE LABEL GROUP
The Big Machine Label Group is led by President and CEO Scott Borchetta and encompasses Big Machine Records, The Valory Music Co., Republic Nashville, Dot Records, Nash ICON and publishing company Big Machine Music. BMLG's current artist roster includes superstars Taylor Swift, Rascal Flatts, Tim McGraw, Reba, The Band Perry and Florida Georgia Line; chart-topping acts Brantley Gilbert, Justin Moore, Thomas Rhett and Eli Young Band; legendary group The Mavericks as well as hot newcomers Cassadee Pope, RaeLynn, The Cadillac Three, Danielle Bradbery, Laura Bell Bundy, Lauren Jenkins, A Thousand Horses, Levi Hummon, Drake White and Maddie & Tae, in addition to a Country tribute to rockers Mötley Crüe and soundtracks for ABC's hit drama "NASHVILLE." BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Awards and People's Choice Awards accolades as well as Brit Award and JUNO Award nominations. In 2012 BMLG rejuvenated its publishing arm with Big Machine Music, which has created a joint venture with Lukasz "Dr. Luke" Gottwald's Prescription Songs, allowing the two companies to co-publish songwriters and artists whose unique talents translate across genres. Big Machine was also the first-ever label to align with terrestrial radio for performance royalty rights. BMLG continues to have a strong presence in auto racing as the secondary sponsor of NASCAR's Brickyard 400 at Indianapolis Motor Speedway, powered by BigMachineRecords.com as well as the 2014 12 Hours of Sebring winner Marino Franchitti and back to back Indy 500 wins with Dan Wheldon and Dario Franchitti in 2011 & 2012, respectively.  Current Big Machine racing drivers also include 2013 Indy 500 winner Tony Kanaan and 2013 Indy Light champion Sage Karam. www.bigmachinelabelgroup.com.

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world's leading music company, Republic is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat, Enrique Iglesias, Florence + the Machine, Godsmack, Gotye, James Blake, John Mellencamp, Nickelback, Of Monsters and Men, Owl City, Weezer, among many others.

It is comprised of innovative imprints and digital business ventures including American Recordings (The Avett Brothers), Brushfire (Jack Johnson, G. Love), Cash Money (Lil Wayne, Drake, Nicki Minaj), John Varvatos Records, Lava Records (Jessie J, Lorde), Monkeywrench (Pearl Jam), Casablanca Records (Tïesto, Martin Garrix), NBC's The Voice (Cassadee Pope), XO (The Weeknd), among others. In addition, Republic maintains a long-standing strategic alliance with country powerhouse Big Machine Label Group which is comprised of Big Machine Records (Taylor Swift, Rascal Flatts, Tim McGraw), Dot Records (Maddie & Tae), and Republic Nashville (Florida Georgia Line, The Band Perry, The Eli Young Band).

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SOURCE Republic Records