TBWA names Lauren Niemcewicz as Managing Director of Engage

Mar 14, 2016, 11:00 ET from TBWA

NEW YORK, March 14, 2016 /PRNewswire/ -- TBWA announced today that Lauren Niemcewicz has been promoted to Managing Director of Engage, the Chicago-based global performance marketing agency within the TBWA Worldwide network. Niemcewicz succeeds Executive Director Jonathan Ashton, who is leaving the company at the end of March to pursue other interests.

Engage specializes in SEO, SEM and data analytics for Konica-Minolta and a major global sports retailer. As part of the TBWA network, Engage has also worked with global network clients GoDaddy, McDonald's and Michelin. In her role as Managing Director, Niemcewicz will report to TBWA\Chiat\Day New York CEO Rob Schwartz, who oversees the business. 

"Engage is at the epicenter of the three key dynamics influencing marketers today. Namely, Data, Technology and Content. Lauren's experience, expertise and energy makes her the perfect leader of this offering," said Schwartz.  

Niemcewicz was previously Senior Account Manager and leading Client Service and Relations for Engage, where she was responsible for growth and digital strategic vision for a key global sports retail client. Prior to joining Engage, she was Media Director (SEO and SEM) at Perfomics in the US and Canadian offices, where she managed multi-channel digital brand strategies for clients including Kohls, Home Depot, Kia and Microsoft.

About TBWA\Chiat\Day New York:
TBWA\Chiat\Day New York is part of TBWA Worldwide (www.tbwa.com), a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Gatorade, GoDaddy, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

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