TBWA\Chiat\Day Announces New Executive Hires and Promotions in New York
- Aki Spicer elevated to Chief Digital Officer
- Nissan United's Evan Weissbrot becomes Chief Engagement officer
- Trish Schmitt and Ted Guidotti Join As Global Creative Directors
- Jason Souter elevated to Head of Integrated Production
NEW YORK, June 9, 2016 /PRNewswire/ -- TBWA\Chiat\Day today elevated Aki Spicer, previously Director of Digital Strategy and Content Planning, to the newly created role of Chief Digital Officer. The agency also announced that it has elevated Executive Director of Engagement Evan Weissbrot to Chief Engagement Officer. Spicer and Weissbrot will round out the agency management team, joining CEO Rob Schwartz, Managing Director Nancy Reyes, Global Business Development Director Kyla Jacobs, and Chief Creative Officer Chris Garbutt.
Additionally, the agency has hired Trish Schmitt and Ted Guidotti as Global Creative Directors, and elevated Group Executive Producer Jason Souter to Head of Integrated Production.
"To create disruptive results for our clients, we need disruptive people from diverse backgrounds and with diverse skills, and we need them at all levels of the agency," said Schwartz. "Elevating Evan and Aki to our agency management team, and deepening our executive-level bench with key players like Trish, Ted and Jason reflects our commitment to people who look at the business differently – and have a track record and desire to create powerful ideas in smart, modern ways."
Aki Spicer joined TBWA in 2013 as Director of Digital Strategy and Content Planning, and has been instrumental in implementing comprehensive, forward-thinking digital and content platforms across all agency clients, including GoDaddy, Michelin, and Sport Chek. A key leader within TBWA's Digital Arts Network, Aki is also credited also responsible for building and enriching the agency's social media capabilities and has been a key digital lead for new business. Prior to TBWA, Spicer was Director of Digital Strategy at Fallon.
As Chief Engagement Officer, Evan Weissbrot will work to involve TBWA clients in culture through continuous transformation of cultural insights and data into exciting, new creative territories, positioning audience needs and passions at the heart of strategic delivery and content experiences.
Weissbrot joined TBWA in 2014 to lead Nissan United's NURVE (Nissan United Real-Time Vision for Engagement) Center, a social business team, working to harness the power of real-time data, to create actionable insights and engage audiences across multiple Nissan business units. Prior to TBWA, Weissbrot was Global Account Director at OMD, focusing on media investment strategy for Nissan. He also served as U.S. Vice President, Group Director for media and communications planning on BMW and Verizon Wireless.
Trish Schmitt and Ted Guidotti have joined the agency as Global Creative Directors. The duo, who have worked together for over 17 years at various agencies and in their own freelance creative collaboration, have assumed creative leadership of TBWA\Chiat\Day's Accenture account, a marquee global client that has been with the agency since 2010. Together, they lead a robust creative team across TBWA's New York and Paris offices, and they report to Chief Creative Officer Chris Garbutt.
Schmitt and Guidotti joined TBWA after three years at mcgarrybowen New York, where they developed brand campaigns for flagship clients including Chevron, JPMorgan Chase, and Roundabout Theatre Company. Additionally, the team founded and served as Creative Directors at Mighty Splinter, their proprietary creative collaboration as well as spring, a group of writers, designers, filmmakers and brand consultants.
The agency also announced today that Jason Souter has been named Head of Integrated Production. Souter has been with TBWA\Chiat\Day since 2004, when he joined as an Associate Broadcast Producer and rose to the role of Group Executive Producer. Specializing in film craft, he has produced Cannes, One Show, D&AD, and AICP awarding-winning film, TV, digital and experiential content for several marquis clients including Michelin, Kraft, Absolut, Jameson, Skittles and Planters.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,500 employees across 301 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Airbnb, Apple, Gatorade, GoDaddy, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA
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