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TBWA\Chiat\Day New York Adds Senior Creative Talent

Agency Appoints Sue Anderson and Lisa Topol as Creative Directors


News provided by

TBWA

Jul 28, 2010, 01:00 ET

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NEW YORK, July 28 /PRNewswire/ -- TBWA\Chiat\Day New York today announced that is has appointed Sue Anderson and Lisa Topol as creative directors. Anderson will have primary responsibility for ABSOLUT, and Topol will lead Kahlua and Twix.

"With the recent addition of Kahlua and Twix, as well as being added to the roster of McDonald's, we have the perfect opportunity to add more talent to an award-winning creative department," said Mark Figliulo, Chairman and Chief Creative Officer, TBWA\Chiat\Day New York. "Each of these hires are people who not only have proven records in traditional disciplines, but more importantly are comfortable and conversant in this new world of digital and media arts."

Anderson began her career working at TBWA\Hunt\Lascaris in Johannesburg as a writer and later as a creative director. She worked on a host of local and international brands, including BMW, Land Rover and South African Airways. Nearly five years ago she joined Wieden+Kennedy Amsterdam. She created the Nike Women's Dance campaigns, and most recently she worked as creative director on Coca-Cola, Honda and LEGO.

Lisa Topol began as a copywriter at Ogilvy & Mather, working on IBM as well as Sprite, Motorola and Miller. Following Ogilvy she spent several years at Wieden+Kennedy NEW York, where she spearheaded campaigns for Nike, Sharp, Jordan and ESPN. She then worked as a creative director at JWT, where she was responsible for brands such as JetBlue, Smirnoff, Schick and Nestle.

TBWA\Chiat\Day New York is part of TBWA Worldwide. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, GSK, Henkel, Kraft, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing networks in the top 10 worldwide advertising agencies, and was named 2008 Global Agency of the Year by Advertising Age and Adweek magazines. Fast Company Magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies."  TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE TBWA

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