TD Bank Introduces Its Newest Employee - 'TD'

New mascot to support bank branding

Jun 04, 2010, 09:00 ET from TD Bank

CHERRY HILL, N.J., and PORTLAND, Maine, June 4 /PRNewswire/ -- TD Bank, America's Most Convenient Bank®, introduced its newest employee today – a fun, sporty, green mascot named "TD." "TD" will make his first public appearance this Sunday, June 6, at the TD Bank Philadelphia International Cycling Championship.

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"TD" is a three-dimensional extension of the TD brand. He is family friendly, committed to serving  communities throughout the U.S. and Canada, environmentally conscious, and sporty!  TD is known for its customer service, unparalleled convenience, and hassle-free products and services, and "TD" provides a unique way for the bank to engage and connect with its customers and fans of all ages.

"Fostering a unique customer and employee experience is at the heart of everything we do," said Bharat Masrani, president and CEO, TD Bank. "He is a natural extension of our brand promise and possesses many of the attributes people love about TD Bank. We look forward to introducing "TD" to the communities throughout our footprint."

"TD" will make appearances at several events throughout the summer, including the TD Bank Philadelphia International Championship on June 6, and the TD Bank Beach To Beacon 10K Road Race in Cape Elizabeth, Maine, on August 7. "TD" will be seen at other TD Bank events, including grand opening celebrations and community events. He will also join TD Bank employees at various employee events, such as the bank's annual employee-recognition program, the WOW! Awards.

TD Bank focuses on delivering legendary customer service by providing the longest banking hours in the markets it serves, free Penny Arcade coin-counting machines, hassle-free products, free online banking and bill pay at, and treats for kids and dogs. TD Bank has more than 1,100 convenient locations in 13 states throughout New England, the Mid-Atlantic, and Florida, as well as the District of Columbia. Customers also have access to a network of 2,700+ ATMs from Maine to Florida.

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 15 largest commercial banks in the United States with $160 billion in assets, and provides customers with a full range of financial products and services at more than 1,100 convenient locations from Maine to Florida. Effective April 16, 2010, TD Bank has acquired certain assets of Riverside National Bank of Florida, First Federal Bank of North Florida and AmericanFirst Bank, and currently operates under those trade names. TD Bank, N.A., is headquartered in Cherry Hill, N.J., and Portland, Maine. For more information, visit  

TD Bank, America's Most Convenient Bank, is a member of TD Bank Financial Group (TSX, NYSE: TD) of Toronto, Canada, a top 10 financial services company in North America and one of the few banks in the world rated Aaa by Moody's.