"The commercial success enjoyed by so many brands in our Legacy Lab community is matched by equally inspiring stories of personal leadership and ambition," said Mark Miller, founder of The Legacy Lab and chief strategy officer at Team One. "Hearing these stories gave us the idea to honor those brand leaders who inspire us with their ambition, are contributing to profound shifts in culture, and are successfully mobilizing their organization internally and externally to help create lasting change."
Unlike conventional marketing awards, The Legacy Lab Honors will not have an open call for submissions. Rather, the program will bring together a Peer Council comprising such visionary brand leaders as:
- Christopher Gavigan, Cofounder of The Honest Company
- Craig Hatkoff, Cofounder of the Tribeca Film Festival & the Disruptor Foundation
- Herve Humler, Founding Member of The Ritz-Carlton Hotel Company
- Toni Ko, Founder of NYX Cosmetics & PERVERSE Sunglasses
- Reshma Saujani, Founder of Girls Who Code
- Caley Cantrell, Strategy Chair at the VCU Brandcenter (Academic Advisor to the Peer Council)
This council will be tasked with selecting the two laureates: 1) a founder of a brand that has been in business for at least three years; and 2) a "re-founder" who has been leading a more established brand for at least one year.
Laureates will be recognized in two ways. First, their accomplishments will be publicly shared through contemporary media and social channels and, second, laureates will be granted a benefit to pass forward to future leaders.
About The Legacy Lab
Launched in Los Angeles in 2012, Team One's Legacy Lab is a thought-leadership platform and consulting practice exploring the dynamics of long-term brand building in a short-term world, enabling ambitious leaders—remarkable men and women who have succeeded in making their brands enduringly unique, inspiring and influential—even as the times, technology and competition change around them.
The Legacy Lab's central premise is to illuminate the other meaning of "legacy" not as something of depreciating value that holds society back, but as something priceless that's passed forward. It has already developed a diverse and insightful body of knowledge on this important issue through quantitative and qualitative research, semiotics, social listening and in-depth interviews with leaders of some of the world's most influential brands. Our ever-growing community includes the leaders of such influential brands as (RED), The New Yorker, Tribeca Film Festival, Lexus, The Ritz-Carlton and Wimbledon. For more information, visit thelegacylab.com.
Team One is a division of Saatchi & Saatchi North America Inc. For more information, visit thelegacylab.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/team-ones-the-legacy-lab-launches-honors-program-for-brand-leaders-names-peer-council-300364238.html
SOURCE The Legacy Lab