TEAS' TEA® Kicks Off 2015 With "New Year New Gear" Promotion

31 Daily Winners of a Wristband Activity Tracker in January

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Jan 05, 2015, 08:00 ET

NEW YORK, Jan. 5, 2015 /PRNewswire/ -- TEAS' TEA® the award-winning ready-to-drink green tea known as ONLY THE PUREST TEA™, kicks off 2015 with an online winter promotion NEW YEAR NEW GEAR sweepstakes to help consumers keep their New Year's resolution on track by giving away fitness gear of a wireless wristband activity tracker. The wearable technology helps achieve fitness goals by monitoring and tracking daily step count, distance, calories burned and sleep patterns.

While bringing awareness to the health benefits of drinking the all-natural bottled green teas consumers can enter every day on the TEAS' TEA® Facebook page, for a chance to become one of the 31 daily winners of the stylish new fitness gear. The promotion will run from January 1-31, 2015, with daily participant entries made on Facebook.com/teastea.

"The New Year means resolutions are on everyone's mind. Whether plans are to exercise more or eat healthier, we know how difficult it is to stay on track," says Rona Tison, Sr. Vice President of Corporate Relations of ITO EN (North America) INC. "With our healthy teas and new tracking gear, we hope goals can be realized to live a healthier lifestyle."

Authentically brewed from premium loose tea leaves with powerful catechin tea antioxidants, TEAS' TEA® was created from the Japanese expression Ocha no naka no Ocha, which simply means "The Tea of ALL Teas!" Thoughtful sourcing and meticulous brewing methods ensure a clean tasting, delicious complement to the active and health conscious lifestyle. The signature
TEAS' TEA® Unsweetened flavors are naturally zero calories, non-GMO with 100% or more of daily value of Vitamin C. Available in seven (7) flavors – Pure Green, Jasmine Green, Green White, Rose Green, Lemongrass Green, Mint Green, and Golden Oolong, the distinct clarity and clean finish has garnered First Prize Award from the North American Tea Championship.

Committed to sustainable practices, the company has reduced the packaging of the 16.9 fl.oz. BPA Free Pete bottles to 18.7 grams compared to the industry standard of 24 grams. With the lighter gauge bottle and smaller bottle caps, the recyclable bottles are the lightest in the tea beverage industry, reducing its carbon footprint. Recognized for its environmental initiatives, ITO EN has been awarded for their innovation of eco-friendly products made from recycled tea leaves.

Other TEAS' TEA® offerings available in specialty and mainstream markets include TEAS TEA® Organics, Half & Half, Tea Lattes, Tea Bags and Loose Leaf Single Serve Pods. For more information please visit teastea.com or itoen.com, or follow Facebook.com/teastea, #NewYearNewGear or Instagram.com/teastea_.

About ITO EN (North America) INC.

ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company's five principles of Natural, Safe, Healthy, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS' TEA®, Oi Ocha, ITO EN Shots and Matcha LOVE®, artisanal loose leaf teas and fresh brewed ready-to-drink coffee, Jay Street Coffee.

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SOURCE ITO EN