TEAS' TEA® To Launch Summer Promotion Get #TEAFRESHED A Grand Prize Of A Trip For Two To Australia

Trip Includes VIP Tour of ITO EN's Tea Farm

May 23, 2013, 08:07 ET from ITO EN

NEW YORK, May 23, 2013 /PRNewswire/ -- ITO EN (North America), INC., the world's leading purveyor of green tea leaves and tea beverages, announces the launch of their TEAS' TEA® Summer Promotion "GET #TEAFRESHED," an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS' TEA® summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion will kick-off before Memorial Day on May 24 and run through Labor Day-September 2, 2013.

(Photo: http://photos.prnewswire.com/prnh/20130523/NY19640 )

Participants can make multiple visits by including the hash tag # TEAFRESHING MOMENT. All photos will be posted in a gallery for visitors to vote for their favorites on a weekly basis. Weekly prizes will be given away to include cameras, tablets, beach gear and free beverages. The Australian Grand Prize will be awarded at the end of the campaign.

"We are looking forward to inviting our fans to share their TEAS' TEA® summer moments with us and have a chance to win a Trip to Australia," says Rona Tison, sr. vice president of corporate relations. "We hope our refreshing teas will inspire plenty of photo entries."

TEAS' TEA® is an all natural ready-to-drink tea, named from the Japanese expression Ocha no Naka No Ocha, simply meaning "The Tea of ALL Teas!" With thoughtful sourcing and meticulous brewing methods, TEAS' TEAS'® proprietary filtration method reduces sediment creating a clean finish. The company has been a pioneer and leader in the unsweetened tea market for over 10 years, and continues to expand its distribution in natural and mainstream markets.

TEAS' TEA® is available nationwide in natural and specialty grocery channels for $1.79. For more information, please visit teastea.com or itoen.com.

About ITO EN(North America) INC.

ITO EN (North America) INC., a subsidiary of ITO EN, LTD., is the nation's leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS' TEA®, Traditional Japanese Tea (Oi Ocha - Japan's 1 Selling Green Tea), and ITO EN Shots. Voted as "Best Tea" in New York City's Zagat's Gourmet and Entertainment Guide and hailed as "Model Tea" by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company's five principles of Natural, Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely positioned as a pioneer in the tea industry.

For more information, please visit Itoen.com or Teastea.com.