Ted Nadeau Named General Manager of ELLE Digital Group

NEW YORK, Feb 10 /PRNewswire/ -- ELLE, the number one global fashion magazine, announces the hiring of Ted Nadeau. Mr. Nadeau serves as General Manager of the ELLE Digital Group, a newly created position, overseeing both ELLE.com and ELLEDecor.com (formerly pointclickhome.com).

"We are thrilled to have Ted join us as the GM of ELLE.com, said Robbie Myers, Brand Content, VP, ELLE. "After an extensive search Ted emerged as the strongest person in so many ways. A CondeNet alum, he speaks fluent fashion and is excited to help further integrate all of the editors into all of our mediums."

Ted Nadeau has spent his 20 year career building and managing Internet and Web products and has broad expertise bridging print content to an interactive digital experience through the use of user generated, mobile, video and social networking features.  He reports into the ELLE brand for all ELLE digital related activities in close partnership with the Digital Media group. In addition to his SVP, General Manager position at Conde Nast Digital, he held positions as VP, Product Development for Vindigo; and VP, Production and Design for FortuneCity.com and General Manager, ACMEcity.com, a joint venture with Warner Bros online.

With more than 2 million unique visitors, the ELLE.com network reaches more women each month than any other fashion website. The website maintained consistent growth in 2009 with more than a 40% increase in audience.

For 2010, the plan is to introduce tiered content to speak directly to three types of ELLE.com visitors:  Absolute, Everyday and Occasional.  The Absolute ELLE.com will establish ELLE.com as the ultimate authority in the digital fashion space, providing trends, shopping, insider information and community.  The Everyday ELLE.com will build a deeper connection to an audience familiar with the ELLE brand by providing expert advice, inspiration, makeover tools, shopping services, and community.  The Occasional ELLE.com will provide accessible yet compelling content that develops loyalty among a wider online audience who may not typically engage with the ELLE brand but have an interest in fashion, beauty, and pop culture.

"Our ultimate goal is to deliver on our vision for the brand," said Brand Publisher Anne Welch. "If ELLE, the magazine, is the read of the brand, then ELLE.com should be the sight and sound of the brand in motion."

ELLE is the #1 global fashion magazine, with 42 editions, 23 million readers, and 6 million copies sold per month worldwide. It is also the foundation of numerous brand extensions, including ELLE Decor (24 editions), ELLE A Table (five editions), and ELLE.com (27 websites with 11 million unique visitors). The U.S. edition reaches an audience of 5.3 million readers, who find in ELLE a rich mix of high and low that leads the reader to discover her personal style.

SOURCE ELLE