TEDMED Taps Digitas Health LifeBrands as Social Media AOR Covering the 2015 TEDMED Conference

Nov 11, 2015, 09:08 ET from Digitas Health LifeBrands

NEW YORK, Nov. 11, 2015 /PRNewswire/ -- TEDMED has named Digitas Health LifeBrands as its social media agency of record for its annual conference being held November 18-20 in Palm Springs, CA.

This is the second year that Digitas Health LifeBrands is responsible for all strategic planning and content creation of TEDMED's social channels including Facebook, Twitter, Instagram, and Tumblr, during the event. Last year, by engaging the TEDMED community in conversation about health and wellness and sharing a variety of content from the conference, TEDMED brought its conference experience to an audience of over 145 million impressions during the event.

To effectively facilitate a global conversation at the forefront of healthcare, a dedicated team of Digitas Health strategists and community managers are attending the conference and shaping tools that visualize the true impact of different voices over the course of the conference. Led by Michael Leis, SVP, Social Strategy, this year's strategy will expand on the notion that the TEDMED community is inclusive of everyone who participates in and outside of the physical venue, with a number of activities that will fuse the social community with those in attendance. Being cited as the number two most followed social media properties by doctors is more than an accolade. It's the agency's responsibility to bring the perspectives of everyone in the community together and truly breakthrough to help people get healthier.

"Working with TEDMED is the highlight of our year," said Brendan Gallagher, EVP, Connected Health Innovation, Digitas Health LifeBrands. "We send community managers and content strategists to cover some of the absolute best thinking by the most extraordinary people across Health. We help spark unexpected connections across a diverse mix of thinkers, and our people come back to inspire accelerated innovation in Health."

"We are pleased to continue our relationship with TEDMED," said Alexandra von Plato, Group President, Publicis Healthcare. "This year's social strategy will build on our experiences from last year and help us bring a unique dynamic to social engagements – helping people across the world connect to better health outcomes in very real ways."

"We reached out to Digitas Health last year to help TEDMED realize the power and potential of social to ignite the conversation among our delegates at the event and the community participating remotely," said Shirley Bergin, Chief Operating Officer at TEDMED. "The TEDMED community was connected in ways that surpassed our expectations. For 2015 we are encouraging participants around the world to contribute to our theme of Breaking Through and to spark ideas that build a Culture of Health. Digitas Health's unique approach to community engagement will once again be an important part in helping the TEDMED audience uncover and share ideas to 'make health a shared value' and drive innovative progress."

TEDMED is the annual multi-disciplinary gathering where leaders from all sectors of society come together to explore the promise of technology and potential of human achievement in health and medicine. Bringing together doctors, patients, policymakers, technologists, educators, students, media, researchers, innovators, and many others, TEDMED shares and celebrates the best of what the world has to offer in health and medicine.

TEDMED, LLC is an independent organization. The TED logo is used under an exclusive license from the nonprofit TED conference.  For more information, please visit www.TEDMED.com.

About Digitas Health LifeBrands
Digitas Health LifeBrands is designed to connect today's healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, it is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, London, and San Francisco, Digitas Health LifeBrands is a member of the world's largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health LifeBrands is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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