Teens Commit to Safe Driving for Celebrate My Drive

BLOOMINGTON, Ill., Oct. 15, 2014 /PRNewswire/ -- Thousands of teens from more than 3,200 high schools across the U.S. and Canada are committing to safe driving as part of the State Farm Celebrate My Drive® program. During Teen Driver Safety Week, high school students, staff and community members are encouraged to visit celebratemydrive.com once daily between 12 a.m. CT on October 15, 2014 through 11:59 p.m. CT on October 24, 2014 and commit to safe driving. The high schools with the most commitments will win grant money for their school, learn more about safe driving, and be one of two schools to win a private concert by The Band Perry.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7271031-state-farm-celebrate-my-drive-2014/

"As the newest generation of teen drivers prepares to hit the road, we want to help them celebrate their newfound freedom and the responsibility that comes along with it," said Leif Roll, Marketing Vice President for State Farm. "That's why we're partnering with one of the hottest acts in country music, The Band Perry, to connect with teens through music and shine a spotlight on teen driver safety."

For more than 30 years, car crashes have been the leading cause of death of teens, with the first year of driving typically being the most dangerous. The purpose of Celebrate My Drive is to eradicate this public health crisis, by engaging teens in positive conversations about safe, distraction-free driving.

The Celebrate My Drive program encourages teens and their families to adopt responsible driving practices like 2N2^®: 2 eyes on the road and 2 hands on the wheel. Last year, more than six million safe driving commitments were made in communities across North America.

The 100 high schools with the most online safe driving commitments will win a grant award of $25,000 or $100,000. Two schools will be named grand prize winners and will receive a private concert from The Band Perry, along with a $100,000 grant.

Note- All references to dollar amounts are to U.S. dollars. The State Farm® Celebrate My Drive® Promotion (the "Promotion") is open to legal residents of the 50 United States and the District of Columbia (excluding the state of New Hampshire) and Canadian provinces of Alberta, New Brunswick and Ontario. Please see official rules for more information.

About The Band Perry:
Since releasing their self-titled debut album in 2010, The Band Perry have ascended to dizzying heights. Fronted by Kimberly Perry and rounded out by her younger brothers Neil and Reid, the band has notched a string of hit singles, including the quadruple-platinum "If I Die Young" (which climbed to No. 1 on Billboard's Country and AC charts), the platinum "You Lie," and the Country No. 1 "All Your Life." They've also enjoyed sold-out tours and a showering of honors, including multiple ACM, CMA, and CMT Music awards, as well as GRAMMY^®, Teen Choice, AMA, ACA, and Billboard Music award nominations — all of which has cemented the sibling trio as one of the hottest acts in recent history. The Band Perry is currently on its U.S. summer tour performing at dozens of venues and for hundreds of thousands of fans.

Grammy is a registered trademark of National Academy of Recording Arts & Sciences, Inc.

About State Farm:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve almost 84 million policies and accounts – approximately 82 million auto, home, life, health and commercial policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.

About Celebrate My Drive:
Celebrate My Drive® is a different approach to a leading public health risk.  Car crashes are the number one killer of teens, and a teen's first year on the road is the most dangerous. Using research as a guide, State Farm is approaching teen driver safety, a winnable public health battle, by engaging teens while they learn to drive in a supportive and positive way.  It's a community celebration of safe driving habits emphasizing the benefits of safe choices as teens celebrate the freedom that comes with getting a drivers' license. Learn more about the initiative at www.celebratemydrive.com.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7271031-state-farm-celebrate-my-drive-2014/

SOURCE State Farm