Telemundo And Universo "Shift" Hispanic Media With Innovative Formats And Original Programming For The 2017-18 Upfront Season

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• USA - español

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As the only major Spanish-language network growing in primetime this season, Telemundo continues to redefine Spanish-language media. Over the last few years, media consumption patterns have evolved and Hispanic audiences want higher quality content, new formats and contemporary storytelling.  As a result, Hispanic audiences now have higher expectations of what Hispanic media should be and Telemundo is giving them programming that is setting a new standard and, most importantly, representing the U.S. Latino experience.  As part of the NBCUniversal portfolio, no other media company can engage this quality Hispanic audience across all platforms with the cultural relevance and expertise of leading brands like Telemundo and NBCUniversal.

"Telemundo continues to drive growth in Hispanic media with original content that resonates with today's Hispanic in the U.S.," said Cesar Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group. "Latinos are evolving and they are influencing our economy and mainstream culture more than ever.  Telemundo has evolved with them by offering innovative entertainment, news and sports, fulfilling their growing appetite for quality programming in Spanish across all platforms."

In conjunction with NBCUniversal's Upfront presentation, being held on Monday, May 15 at Radio City Music Hall, and to celebrate the Hispanic shift that Telemundo has identified and led in the Hispanic media industry, the Spanish-language network will hold an exclusive evening event for advertising clients and business partners at The Manhattan Center's Hammerstein Ballroom featuring a private concert with global pop star Enrique Iglesias.

"Telemundo provides advertisers the ability to combine the compelling, high-quality storytelling with passionate and powerful consumers to fuel their business growth," said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. "This Upfront, we're talking to the ad community about making a shift in their spend because we know that Telemundo is the best place to reach engaged Hispanic audiences at scale and drive a company's business objectives better than the marketplace alternative. Being a part of the NBCU Portfolio affords Telemundo partners access to our data and content capabilities."

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About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises encompasses TELEMUNDO, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 55 broadcast affiliates in the US. Telemundo also owns WKAQ, a local television station serving Puerto Rico; Universo, the fastest growing Spanish-language entertainment cable network in the U.S. bringing immersive original programming and the world's top sports franchises to more than 40 million households; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, www.telemundo.com and www.nbcuniverso.com, and operates Fluency Productions, the company's multi-format, multi-platform production studio. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.

SOURCE NBCUniversal Telemundo Enterprises